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Jun
27
Reply.com manager tattoos company logo on his body!
Posted by Payam Zamani, Chairman & CEO
Filed Under Reply! News | Leave a Comment
Last week one of my employees tattooed the company logo on his body! How about that? That’s what I call dedication.
…never mind that he lost a bet to me.
Payam
[Click the image to enlarge]
Jun
25
Google’s Shows How to Move Up In Organic Search
Posted by Brian Bowman, Reply.com, CMO
Filed Under Online Marketing | 1 Comment
I found this an interesting presentation and if you are involved in website creation or search engine optimization it is worth the read.
Jun
23
LeadsCon East Update & Special Discount
Posted by Brian Bowman, Reply.com, CMO
Filed Under Lead Generation, Tradeshows | Leave a Comment
Reply.com is a gold sponsor of LeadsCon, the premier tradeshow on performance marketing and lead generation. LeadsCon East will be held in New York City at the Marriott Marquis Times Square, August 17 – 18, 2009.
View the Full Conference Program and full Speaker List.
If you are interested in setting up a meeting with Reply! in advance of the show, please email us at BizDev@Reply.com.
LeadsCon East Discount
As a Reply.com reader, you are elegible for a …
Jun
8
Will our economy go bankrupt?
Posted by Payam Zamani, Chairman & CEO
Filed Under Economy | 3 Comments
Look, I’m typically an optimistic guy. You could even say I’m optimistic to a fault. But unfortunately, I’m finding it very difficult to remain optimistic in the current economy.
Let me be very clear, I’m not an economist by any stretch of the imagination. I don’t even have an MBA. However, I think I get a few simple economic principles and this
is one of my fundamental beliefs: strong economies cannot have a weak currency, a massive deficit, and a national debt with so many zeros they won’t fit on a billboard.
I don’t buy the arguments made in favor of the current level of deficit spending. Adding $1.8 trillion in one year to our national debt for the sake of kickstarting the …
Jun
3
SMX Advanced – Day 2 – Amazing PPC Tactics
Posted by Brian Bowman, Reply.com, CMO
Filed Under Tradeshows, Uncategorized | Leave a Comment
Amazing PPC Tactics
Speakers:
Addie Conner, Director of Search Marketing, Course Advisor, Inc.
Ryan Lash, Founder & VP Search, YMarketing, LLC
Dan Shoa, Founder & SEM Specialist, Five Mill, Inc.
Dan Thies, CEO, Stompernet
Dan Thies
Time
some hours of the day are more profitable
Some days of the week are, too
He uses Google analytics to see conversion rate by hour
Conversion rate * average order = revenue per visit
Campaign 1 – best times
Campaign 2 – night owl
Different ad creatives and bids may work on different parts of the day/week
He normally ends up with weekday and weekend copy winners
He says the …
Jun
3
SMX Advanced – Day 2 – Conducting An SEO Audit
Posted by Brian Bowman, Reply.com, CMO
Filed Under Online Marketing, Tradeshows | Leave a Comment
Conducting An SEO Audit To Troubleshoot Problems & Tune-Up Performance
Speakers
Adam Audette, Founder, Audette Media
Derrick Wheeler, Sr. SEO Architect, Microsoft
Vanessa Fox, Contributing Editor, Search Engine Lad
Metrics to track
Search engine activity
User activity
Useful to track with webmaster tools for tracking indexing to measure if you have a problem
Keep a short list of high-value keywords and mid-size list for tail terms and track monthly
Need to measure key business metrics to see how SEO is doing over time
Site audits are extremely intensive and are normally outsourced to get external feedback
Issues: Crawling, Indexing, Ranking
Framework for SEO audits
Domains/URLs/subdomains/filenames
Sections & categories – how they …
Jun
2
SMX Advanced – Day 1 – Mythbusting PPC Urban Legends
Posted by Brian Bowman, Reply.com, CMO
Filed Under Online Marketing, Tradeshows | 1 Comment
Mythbusting PPC Urban Legends
Speakers
Scott Brinker, President & CTO ion Interactive
Frederick Vallaeys, Adwords Evangelist, Google – his presentation can be found on SiliconVallaeys.com
Reid Hoffman – iProspect
Myth #1 – A landing page is a single landing page
More likely than not, a landing page is actually a path pulling the consumer along
Second step of the landing page is to further clarify the visitor’s intent or ease them into a process
Car insurance companies have done a great job optimizing the first page of the landing page with zip code only
Myth #2 – Flash on landing pages is evil
Loading delays, lengthy animations, expensive to build
Flash is …
Jun
2
SMX Advanced – Seattle Day 1
Posted by Brian Bowman, Reply.com, CMO
Filed Under Online Marketing, SEM - Paid Search, Tradeshows | Leave a Comment
I am attending the SMX Advanced tradeshow and wanted to provide some semi-live updates from the show.
Notes from the panel on “Keyword Research Artistry”
Speakers
Christine Churchill, President, KeyRelevance
Gab Goldenberg, Owner, SEO ROI Services
Taylor Pratt, Search Marketing Specialist, nFusion
Site Search
Need to add site search to any site for which you want help with keyword research from UGC
Tie-in site search into Google analytics
Easy way to show all keywords being used on the site
Keyword Trend Tools
Google Trends – provides view into the mind of the surfer
Google Insights tool – provides keywords with regional interest, plus a section for top searches …
May
29
Google Wave – Very Cool
Posted by Brian Bowman, Reply.com, CMO
Filed Under Interesting Companies, Social Media | Leave a Comment
If you haven’t heard about Google Wave yet (just released yesterday) and have the time—this is a fantastic product video of a disruptive piece of technology that will forever change email, IM, social networking, groups, Wikis, and more… In short, Google Wave is a real-time communication platform.
For lots of details on the technology, you can check out Mashable’s post.
May
21
Top Search Providers and top Ad Networks
Posted by Brian Bowman, Reply.com, CMO
Filed Under Ad Networks, Click Marketplace, Online Marketing, Search, enhanced clicks | Leave a Comment
According to Neilsen, these are the Top 10 Search Providers for April 2009 (US Only). Based on our internal online advertising experience, we have found that as we purchase ads from lower ranking sources, the quality decreases and bounce rate increases.
[TABLE=2]
Source: Nielsen MegaView Search
*A year-over-year comparison is not possible because of a definitional change to yellow Pages Search.
According to comScore’s April 2009 rankings, here is the list of top Ad Networks.
Niche Ad Networks Emerge for Audience-Specific Targeting
As ad networks have expanded reach, a new networks surface that are targeted to pyschographics or behavioral segements. The reach of these new ad …