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Nov
3
Google Ogles Local Advertisers, Experiments with Flat-Fee Ads
Posted by Brian Bowman, CMO, Reply.com
Filed Under Enhanced Clicks, Interesting Companies, Lead Generation, Online Marketing, SEM - Paid Search | Leave a Comment
Yahoo! News recently reported, “The Internet search leader last week began trials of a new ad service in San Francisco and San Diego that lets small local businesses pay a flat monthly fee for an ad on Google.” This new Google service, called Local Listing Ads, combines with Google Maps to direct the consumer to the business. According to the Local Listing Ads FAQ, “Payment for Local Listing Ads is a flat monthly fee. This fee varies by the location of your business, and the business category you choose.” Prior to this program’s launch, Google’s search advertisers were required to bid on keywords.
Based on Google’s experiment, it appears they agree with us at Reply.com …
Nov
2
The Fifth Annual Reply! Halloween Spooktacular!
Posted by Carrie Gilbert, Copywriter
Filed Under Online Marketing | Leave a Comment
It was a graveyard smash at Reply! last Friday, with the entire office decked out in ghoulish/festive splendor. This year, the decorating contest between the departments was fiercely competitive, with the macabre Real Estate Sales team edging out both Real Estate Service (aka “The Dead Realtors’ Society”) and Marketing and Finance (aka “The Halloween Prom Committee”). And in our annual costume contest, geisha girl Brittney Beussink was the first place winner, Wonder Woman Carrie Gilbert came in second, and jester David Roudpeyma took third place. Honorable mentions: Adam Carabetta and Rudd Lippincott as “Step Brothers” Will Ferrell and John C. Reilly. At 4 PM, the office was invaded by trick-or-treaters aplenty.
…
Oct
27
VentureBeat Lauds Reply! for Better Ad Conversion Rates than Search or Display Ads
Posted by Reply! Public Relations
Filed Under Lead Generation, Online Marketing, Reply! Coverage (Autos), Reply! Coverage (Real Estate) | Leave a Comment
VentureBeat.com tech reporter Paul Boutin praised Reply! for “adding publisher tools and more refined categories into which leads can be segmented for automated buying and selling.” You can read the article here. Boutin explained that ad networks like Reply! are beneficial for publishers due to their potential to grow the market for online ads. By using widgets to capture location and category information, Reply’s clicks and leads promise better return on investment.
Boutin added, “The company has seen conversion rates climb to 50-100% over the rates for search and display ads.” He also commended Reply!’s potential to grow the market for online ads by making …
Oct
21
Reply! CEO to speak at Houlihan Lokey Tech Conference
Posted by Reply! Public Relations
Filed Under Online Marketing, Tradeshows | Leave a Comment
Reply.com Founder and CEO Payam Zamani will be a featured speaker at the Houlihan Lokey 5th Annual Technology Conference, a premier conference featuring a select group of high-performing, privately-held technology companies. The conference takes place October 21, 2009, at the St. Regis Hotel in San Francisco, CA.
According to the Houlihan Lokey website, “This year’s conference will showcase more than 20 technology companies, whose executives will share insight into their business, markets, strategies and future. Year after year, this event attracts more than 400 senior-level executives from numerous public and private technology companies, private equity investors, venture capitalists and capital providers.”
Oct
8
Interesting Tradeshows
Posted by Brian Bowman, CMO, Reply.com
Filed Under Online Marketing, Tradeshows | Leave a Comment
Here is a list of interesting online marketing, search and ad exchange tradeshows for the next several months.
October
AdMonsters European Publisher Forum, Surrey, UK, Oct 11-13
Magazine Innovation Summit, NYC, Oct 14 and 15
J.D. Power Automotive Internet Roundtable, Las Vegas, Oct 14-16 (Reply! on the roundtable)
Blogworld, Las Vegas, Oct 15-17
DMA ‘09, San Diego, Oct 17-22
iMedia Financial Marketing Summit, NYC, Oct 15
Digital Hollywood Fall, LA, Oct 19-22
Web 2.0 Summit, SF, Oct 20-22
iMedia Breakthrough Summit, Henderson, NV, Oct 25-28
DPAC IV, NYC, Oct 26 and 27
eMarketing Association Conference, Atlanta, Oct 28 and 29
November
OMMA Performance, NYC, Nov 2 Posted by Brian Bowman, CMO, Reply.com The IAB and PricewaterhouseCoopers released US Internet advertising stats for the first half of 2009. US Internet advertising revenues totaled $10.9 billion, a 5.3% decline from the same period in 2008. 2008 was the peek for Internet advertising in the US, with $23.4 billion in total revenues, up from $6 billion in 2002. Search accounts for 47% of the total ($5.1 billion), up from 44% 1H ‘08. Display ads, classified listings, lead generation and email accounts for 34%, 10%, 7% and 1%, respectively. Retailers comprised the most substantial spending category, with a 20% market share. Posted by Carrie Gilbert, Copywriter The company is growing so well, we beat optimistic forecasts and a bet was lost. As a result, our Founder and CEO Payam Zamani had to shave his head. Before After At least he didn’t have to get a Reply! tattoo. Posted by Reply! Public Relations Reply! Announces World’s First “Reply.com has simplified category-specific and locally-targeted online marketing,” stated Andrew Rogers, Vice President of Marketing at ServiceMagic. “The marketplace makes it easy for ServiceMagic to reach our desired customers without the complexity associated with other online advertising …
Posted by Reply! Public Relations San Ramon, CA – September 9, 2009 — Reply.com (www.reply.com), a leader in locally-targeted online marketing, announced that prominent companies in the real estate industry now leverage Reply.com’s Marketplace to efficiently gain access to geo-targeted real estate consumers. The list of customers includes some of the top companies in the real estate industry, such as: Weichert Lead Network, Intelius, ZipRealty, LeadtoRealty, Market Leader, MultipleListing.com, RealtyStore.com, and RealEstate.com. Reply.com’s patent-pending platform acts as a catalyst, bringing locally-targeted ad dollars online by providing advertisers granular control over bids, coverage, quality, and budgets. In five minutes, an advertiser using Reply.com’s platform can sign up, create a campaign for buying …
Posted by Michael Villanueva, Senior Marketing Analyst, SEM After attending the Advanced Paid Search session at SES San Jose, I noticed that most of the questions asked were geared toward Quality Score. One person asked, “Besides CTR, what is the most important factor when determining Quality Score?” Funny thing is, all the panelists replied CTR! The components that make up Quality Score include the relevancy of the keyword, ad copy, and landing page all tied together. Each piece alone—and the three together—points back to CTR. SEM professionals agree that when writing ad copy, CTR and conversion usually don’t correlate in the same direction. The more targeted ad copy is, the better conversion rate it will have, but then the CTR will not be as strong. There will be those few …
OMMA …
Oct
6
Reply! Flourishes As US Internet Ad Revenue Takes A 5.3% Dip
Filed Under Online Marketing, Research, SEM - Paid Search, Search | Leave a Comment
Top 10 ad-selling companies accounted for 71% of total revenues …
Oct
6
CE-Oh No You Didn’t! Another Reply.com Bet Lost
Filed Under Online Marketing | Leave a Comment
Sep
30
Reply.com Launches Home Improvement
Filed Under Online Marketing, Press Releases | 2 Comments
Home Improvement Marketplace and Exchange For Leads and Enhanced Clicks™
San Ramon, CA—September 30, 2009—Reply.com (www.reply.com), a leader in locally-targeted online marketing, today announced a significant expansion of its platform into the Home Improvement vertical. The initial list of Home Improvement customers includes many of the industry’s top companies. Having already demonstrated success in the Automotive and Real Estate sectors, Reply.com is rapidly expanding into this highly fragmented category.
Sep
9
Reply.com Brings on Board Top Real Estate Firms
Filed Under Online Marketing, Press Releases | 1 Comment 
Marketplace Dramatically Improves ROI for Online Real Estate Marketing
Sep
8
Quality Score vs. Business Goals
Filed Under Online Marketing | 3 Comments