Automotive Lead Gen & Social Media

For those in automotive lead generation, leveraging social media to identify enthusiast groups and reach new consumers is a strategic imperative. I just came across this article, “Ongoing List of Social Media Examples in the Auto and Car Industry,” posted by Jeremiah Owyang, Sr. Analyst at Forrester Research. The article is full of interesting social media examples from the Auto Industry. Here are excepts from Jeremiah’s post that I found to be the most interesting examples of community:

  • GM launches a Community program – 2008 From Neville and Shel of the For Immediate Release program (podcast): “GMnext is more or less a year-long online initiative around the 100th anniversary of the company.” GM continues to push the envelope and has created a ‘social media newsroom.‘
  • This Chrysler blog is rich with media, and appears to be frequently updated. Of course many of you know the GM Fast Lane blog, which has been around since 2005, authored by employees such as Bob Lutz, and the GMNext blogs.
  • Ford’s Social Media Press ReleaseI’ve never really understood the value of the social media press release, as I’d rather see corporations/employees joining the conversation because the level of trust will be higher. In any case, Ford has developed a social media press release for its cars. The layout and visualization of the cars looks fantastic.
  • Saturn gets Community – 2008 I’ve always been impressed with the friendly Saturn brand. From user group sponsorships to the no-pressure selling, they offer more of an easy-going lifestyle brand. Now, their online community reflects their ethos, with groups, member profiles, and other social networking features.
  • From the Comments · Ford Autoshows site harnesses the enthusiasm for upcoming concept and production automobiles. Original video and photo content is syndicated to YouTube and Flickr to expand the community around the site.

Other Interesting GM Sites

Other Enthusiast Sites


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