VentureBeat.com tech reporter Paul Boutin praised Reply! for “adding publisher tools and more refined categories into which leads can be segmented for automated buying and selling.” You can read the article here. Boutin explained that ad networks like Reply! are beneficial for publishers due to their potential to grow the market for online ads. By using widgets to capture location and category information, Reply’s clicks and leads promise better return on investment.
Boutin added, “The company has seen conversion rates climb to 50-100% over the rates for search and display ads.” He also commended Reply!’s potential to grow the market for online ads by making them more effective and less wasteful.
Reply.com Founder and CEO Payam Zamani will be a featured speaker at the Houlihan Lokey 5th Annual Technology Conference, a premier conference featuring a select group of high-performing, privately-held technology companies. The conference takes place October 21, 2009, at the St. Regis Hotel in San Francisco, CA.
According to the Houlihan Lokey website, “This year’s conference will showcase more than 20 technology companies, whose executives will share insight into their business, markets, strategies and future. Year after year, this event attracts more than 400 senior-level executives from numerous public and private technology companies, private equity investors, venture capitalists and capital providers.”
Here is a list of interesting online marketing, search and ad exchange tradeshows for the next several months.
- AdMonsters European Publisher Forum, Surrey, UK, Oct 11-13
- Magazine Innovation Summit, NYC, Oct 14 and 15
- J.D. Power Automotive Internet Roundtable, Las Vegas, Oct 14-16 (Reply! on the roundtable)
- Blogworld, Las Vegas, Oct 15-17
- DMA ’09, San Diego, Oct 17-22
- iMedia Financial Marketing Summit, NYC, Oct 15
- Digital Hollywood Fall, LA, Oct 19-22
- Web 2.0 Summit, SF, Oct 20-22
- iMedia Breakthrough Summit, Henderson, NV, Oct 25-28
- DPAC IV, NYC, Oct 26 and 27
- eMarketing Association Conference, Atlanta, Oct 28 and 29
- OMMA Performance, NYC, Nov 2
- OMMA Ad Nets, NYC, Nov 2-3
- Ad:Tech New York, NYC, Nov 4-6
- Internet Summit 09, Raleigh, NC, Nov 4-5
- Content Revenue Strategies (produced by ad: tech), NYC, Nov 5
- IDEA Conference, NYC, Nov 12
- Media & Money Conference, NYC, Nov 12 and 13
- IAB Ad Operations Summit, NYC, Nov 16
- iMedia Brand Summit, UK, Nov 16-18
- Web 2.0 Expo, NYC, Nov 16-19
- iMedia Agency Summit, AZ, Dec 6-9
- IAB Consumer Insights Summit, NYC, Dec 7
- Search Engine Strategies, Chicago, Dec 7-10
- Digiday: Target, NYC, Dec 8
- Digiday: Networks, NYC, Dec 8
- Digital Hollywood at CES, Las Vegas, Jan 6-9
- Inman Real Estate Connect, NYC, Jan 13-15 (Reply! attenting)
- Affiliate Summit West, Las Vegas, Jan 17-19 (Reply! attending)
- DOMAINfest, Santa Monica, CA, Jan 26-28 (Reply! attending)
- Brand Summit, Las Vegas, Feb 7-10
- 2010 ANA TV & Everything Video Forum, New York, Feb 11
- NADA Convention & Expo, Orlando, FL, Feb 13-15
- Search Engine Strategies, London, Feb 16-18
- IAB Annual Leadership Meeting, Carlsbad, CA, Feb 21-23
- LeadsCon Las Vegas, Las Vegas, Feb 23 and 24 (Reply! sponsorhing, exhibiting and attending)
- Managing and Monetizing the Magazine Content Eco-System, NYC, Feb 25
- 4A’s Leadership/Media Conference & Tradeshow, San Francisco, Feb 28 – Mar 3
- SMX West, Santa Clara, CA, March 2-4 (Reply! attending)
- 2010 Digital Hollywood Media Summit, New York, March 10 and 11
- ad:tech Sydney, Sydney, Australia, March 16 and 17
- iMedia Breakthrough Summit, Coconut Point, FL, March 21-24
- Search Engine Strategies, New York, March 22-26
- iMedia Brand Summit, Phuket, Thailand, April 19-21
- Ad:Tech, San Francisco, CA, April 20-22 (Reply! exhibiting and attending)
- iMedia Driving Interactive, Huntington Beach, CA, April 26-27
- SMX Advanced, Seattle, WA, June 8-9 (Reply! attending)
Want to list your event? Please send an email to firstname.lastname@example.org
The IAB and PricewaterhouseCoopers released US Internet advertising stats for the first half of 2009. US Internet advertising revenues totaled $10.9 billion, a 5.3% decline from the same period in 2008. 2008 was the peek for Internet advertising in the US, with $23.4 billion in total revenues, up from $6 billion in 2002.
Search accounts for 47% of the total ($5.1 billion), up from 44% 1H ’08. Display ads, classified listings, lead generation and email accounts for 34%, 10%, 7% and 1%, respectively. Retailers comprised the most substantial spending category, with a 20% market share.
- 11th: 25th – 11% of revenues for the second quarter of 2009.
- 26th: 50th – 7 percent in the second quarter of 2009.
- Industry revenue concentration remains high.
- Performance based pricing has maintained a strong sequential growth rate and is growing at the expense of CPM/Impression based pricing.
- Traffic is highly concentrated in the top 10 – 50 sites; everyone else is a traffic reseller.
Lead Generation revenues accounted for 7% of the 2009 second-quarter revenues or $361 million, down 10 percentfrom the $402 million (7 percent) reported in the second-quarter of 2008.
While lead generation was down for the industry, Reply! has posted over 50 percent revenue growth for the six-month period ending June 30, 2009 compared to a year ago in the Automotive and Real Estate categories, and has experienced increasing profitability over the last six consecutive quarters. Reply!’s growth can be partially attributed to its recently-launched advertiser-side exchange that efficiently allows for monetization of poorly-targeted traffic acquired from any online channel. Advertisers can quickly recover wasted online spend by making it available to buyers through Reply!’s platform.
For more information about Reply!’s success during this challenging time for the industry, read our recent press releases:Reply! Grows at Unprecedented Rate, Rips Beta Off Its Marketplace, Reply.com Brings on Board Top Real Estate Firms, Reply.com Launches Home Improvement.
Reply.com’s Marketplace and Exchange offer highly-efficient, locally-targeted consumer acquisition opportunities for large, sophisticated advertisers—as well as individual service providers—on a per-lead or per-Enhanced Click™ basis.
The full report is available here (as a pdf) and below.
The company is growing so well, we beat optimistic forecasts and a bet was lost. As a result, our Founder and CEO Payam Zamani had to shave his head.
At least he didn’t have to get a Reply! tattoo.