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Jan
22
Affiliate Summit – Recap (Vegas 2009)
Posted by Brian Bowman, CMO, Reply.com
Filed Under Affiliate, Interesting Companies, Online Marketing, Research, Tradeshows | Leave a Comment
Okay, this took me awhile to get to…sorry! We attended the soldout Affiliate Summit (Vegas, January 11-13). If you were unable to attend the show, they have just posted all presentations online. The presentations can be found here.
Here are some interesting takeaways and companies from my perpsective:
- Tracking202.com – My favorite company from the show. I had a demo and love what they are doing. They aren’t doing bid management yet, but have some fantastic tools to “increase profits with real-time PPC analytics so you have a clear picture of how well your campaigns are performing.”
- Prosper202.com – Provides pay-per-click affiliate marketers with free, leading-edge, self-hosted ppc software. (free version of Tracking202.com)
- 99Designs.com – I had never heard of this site, but it is a great resource. After all, who ever has enough design resources? From their site, “Need something designed? 99designs connects clients needing design work such as logo designs, business cards, or web sites to a thriving community of 25,780 talented designers.
- ODesk.com, eLance.com – Sites that simplify the process of finding, managing, and paying for resources like: web programming, writing and translation, admin support, sales and marketing, finance, legal, etc.
- Izea.com - Pay-per-post blogging. If you would like to use the power of bloggin and social media to drive in-bound links and awareness, consider using these guys… pretty cool.
- Sendori.com (acquired today by IAC/Ask.com) – will auction off redirects from parked domains through their servers and to sponsored advertiser pages in a PPC auction.
- Facebook Advertising – They now offer a self-serve PPC network with over 150MM unique users (1/3 U.S, 2/3 International). While their platform is very new, raw, and often frustrating, they offer solid demographic and psychographic targeting. Once you get your ad approved, you can get “massive traffic.” There isn’t a lot of competition on their system right now, but making it profitable will require focus and attention.
- Interesting Affiliate Networks that attended the show: Azoggle, Buy.at, Commission Junction, Google Network (formerly Performics), Linkshare, Shareasale, ClickBank.com, DirectResponse.com, HydraNetwork
- Note to self – Several panelists suggested everyone read the book, 4-Hour Work Week.