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Nov

19

Reply! Sees Gold in Vegas, Baby!

Posted by Reply! Public Relations
Filed Under Online Marketing, Tradeshows | Leave a Comment 

Luck, be a lady next February! (That’s when Reply! will head to Las Vegas for LeadsCon as a Gold Sponsor.)

LeadsCon happens February 23-24, 2010 at The Mirage. Serving as “the pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry,” LeadsCon brings together the top brass from the online customer acquisition space.

Come visit us at LeadsCon, where we’ll show you why the Reply.com Marketplace is more precise and profitable than search engines and ad networks. Learn how to acquire more ready-to-purchase customers using Reply.com’s Enhanced Clicks™ program. Also, see how the Reply.com Leads program can help you control lead price, quality, and volume—all while optimizing results.

If you are interested in scheduling a meeting with Reply.com at LeadsCon, please email us at BizDev@Reply.com.

Nov

10

Reply! CEO to speak at Fifth Annual Piper Jaffray Global Internet Summit

Posted by Reply! Public Relations
Filed Under Online Marketing, Tradeshows | Leave a Comment 

Reply.com Founder and CEO Payam Zamani will participate in a panel discussion at the Fifth Annual Piper Jaffray Global Internet Summit in Menlo Park, California. The session is scheduled for 9:30 a.m. Pacific Time on Wednesday, November 11, 2009 at the Rosewood Sand Hill Hotel. NetQuote CEO Paul Ford and Oodle CEO Craig Donato will also participate in this panel discussion.

Nov

3

Google Ogles Local Advertisers, Experiments with Flat-Fee Ads

Posted by Brian Bowman, CMO, Reply.com
Filed Under Enhanced Clicks, Interesting Companies, Lead Generation, Online Marketing, SEM - Paid Search | Leave a Comment 

Yahoo! News recently reported, “The Internet search leader last week began trials of a new ad service in San Francisco and San Diego that lets small local businesses pay a flat monthly fee for an ad on Google.” This new Google service, called Local Listing Ads, combines with Google Maps to direct the consumer to the business. According to the Local Listing Ads FAQ, “Payment for Local Listing Ads is a flat monthly fee. This fee varies by the location of your business, and the business category you choose.” Prior to this program’s launch, Google’s search advertisers were required to bid on keywords.

Based on Google’s experiment, it appears they agree with us at Reply.com that the acquisition of locally-targeted consumer online traffic is too complicated, too expensive, and too imprecise. Reply! has been focused on solving this problem for years.

Removing keywords is part of the solution, but for most businesses that target local consumers, geo-targeting is a major issue that Google’s solution does not solve. In fact, IP targeting is wrong 30-50% of the time. That poor targeting creates tremendous inefficiency and wasted spend. You still need keyword management to maximize volume.

Reply.com’s Marketplace better serves local advertisers by offering:

  • Auction-based pricing
  • Precise, user-submitted location and category
  • Comprehensive segmentation
  • Controls over price, volume, and quality

With Reply!’s Enhanced Clicks™, all you have to do is set a bid price and location. You pay NOTHING unless you actually win the bid for a particular click, and you are guaranteed to receive that traffic. Reply! already has the clicks, so your winning bid guarantees you get the traffic you’re looking for.

Google provides the traffic platform, and Reply.com is the conduit to making them a real solution for locally-targeted traffic. This makes Google more easily digestible for local advertisers. Reply.com also helps Google address a market that has otherwise been slow to bring their ad dollars online.

Reply.com optimizes locally-targeted advertisers’ online spend; major search engines do not. Reply.com built a platform that offers advertisers of all sizes Google-like capabilities, without keywords or text ads, while offering perfect geo-targeting. In five minutes, an advertiser can sign up and start receiving perfectly-targeted Enhanced Clicks™ or leads. Also, Reply! is the only company to help advertisers recover their investment by exchanging poorly-targeted traffic through an online, real-time exchange. The exchange empowers advertisers by giving them the ability to monetize unwanted traffic, recover wasted ad spend, and maximize ROI.

For more information on Google’s new Local Listing Ads, see Google Lures Local Advertisers by Subverting Its Own Search Policies and Google Creates A New, Simplified Ad Unit for Local Business.

Nov

2

The Fifth Annual Reply! Halloween Spooktacular!

Posted by Carrie Gilbert, Copywriter
Filed Under Online Marketing | Leave a Comment 

It was a graveyard smash at Reply! last Friday, with the entire office decked out in ghoulish/festive splendor. This year, the decorating contest between the departments was fiercely competitive, with the macabre Real Estate Sales team edging out both Real Estate Service (aka “The Dead Realtors’ Society”) and Marketing and Finance (aka “The Halloween Prom Committee”). And in our annual costume contest, geisha girl Brittney Beussink was the first place winner, Wonder Woman Carrie Gilbert came in second, and jester David Roudpeyma took third place. Honorable mentions: Adam Carabetta and Rudd Lippincott as “Step Brothers” Will Ferrell and John C. Reilly. At 4 PM, the office was invaded by trick-or-treaters aplenty.

Oct

27

VentureBeat Lauds Reply! for Better Ad Conversion Rates than Search or Display Ads

Posted by Reply! Public Relations
Filed Under Lead Generation, Online Marketing, Reply! Coverage (Autos), Reply! Coverage (Real Estate) | Leave a Comment 

VentureBeat.com tech reporter Paul Boutin praised Reply! for “adding publisher tools and more refined categories into which leads can be segmented for automated buying and selling.” You can read the article here. Boutin explained that ad networks like Reply! are beneficial for publishers due to their potential to grow the market for online ads. By using widgets to capture location and category information, Reply’s clicks and leads promise better return on investment.

Boutin added, “The company has seen conversion rates climb to 50-100% over the rates for search and display ads.” He also commended Reply!’s potential to grow the market for online ads by making them more effective and less wasteful.

Oct

21

Reply! CEO to speak at Houlihan Lokey Tech Conference

Posted by Reply! Public Relations
Filed Under Online Marketing, Tradeshows | Leave a Comment 

Reply.com Founder and CEO Payam Zamani will be a featured speaker at the Houlihan Lokey 5th Annual Technology Conference, a premier conference featuring a select group of high-performing, privately-held technology companies. The conference takes place October 21, 2009, at the St. Regis Hotel in San Francisco, CA.

According to the Houlihan Lokey website, “This year’s conference will showcase more than 20 technology companies, whose executives will share insight into their business, markets, strategies and future. Year after year, this event attracts more than 400 senior-level executives from numerous public and private technology companies, private equity investors, venture capitalists and capital providers.”

Oct

8

Interesting Tradeshows

Posted by Brian Bowman, CMO, Reply.com
Filed Under Online Marketing, Tradeshows | Leave a Comment 

Here is a list of interesting online marketing, search and ad exchange tradeshows for the next several months.

October

November

December

January 2010

February

March

April

May

June

Want to list your event? Please send an email to affiliate@reply.com

Oct

6

Reply! Flourishes As US Internet Ad Revenue Takes A 5.3% Dip

Posted by Brian Bowman, CMO, Reply.com
Filed Under Online Marketing, Research, SEM - Paid Search, Search | Leave a Comment 

The IAB and PricewaterhouseCoopers released US Internet advertising stats for the first half of 2009. US Internet advertising revenues totaled $10.9 billion, a 5.3% decline from the same period in 2008. 2008 was the peek for Internet advertising in the US, with $23.4 billion in total revenues, up from $6 billion in 2002.

Search accounts for 47% of the total ($5.1 billion), up from 44% 1H ‘08. Display ads, classified listings, lead generation and email accounts for 34%, 10%, 7% and 1%, respectively. Retailers comprised the most substantial spending category, with a 20% market share.



Top 10 ad-selling companies accounted for 71% of total revenues in the second quarter of 2009.

  • 11th: 25th – 11% of revenues for the second quarter of 2009.
  • 26th: 50th – 7 percent in the second quarter of 2009.

  • Industry revenue concentration remains high.
  • Performance based pricing has maintained a strong sequential growth rate and is growing at the expense of CPM/Impression based pricing.
  • Traffic is highly concentrated in the top 10 – 50 sites; everyone else is a traffic reseller.

Lead Generation revenues accounted for 7% of the 2009 second-quarter revenues or $361 million, down 10 percentfrom the $402 million (7 percent) reported in the second-quarter of 2008.

While lead generation was down for the industry, Reply! has posted over 50 percent revenue growth for the six-month period ending June 30, 2009 compared to a year ago in the Automotive and Real Estate categories, and has experienced increasing profitability over the last six consecutive quarters. Reply!’s growth can be partially attributed to its recently-launched advertiser-side exchange that efficiently allows for monetization of poorly-targeted traffic acquired from any online channel. Advertisers can quickly recover wasted online spend by making it available to buyers through Reply!’s platform.

For more information about Reply!’s success during this challenging time for the industry, read our recent press releases:Reply! Grows at Unprecedented Rate, Rips Beta Off Its Marketplace, Reply.com Brings on Board Top Real Estate Firms, Reply.com Launches Home Improvement.

Reply.com’s Marketplace and Exchange offer highly-efficient, locally-targeted consumer acquisition opportunities for large, sophisticated advertisers—as well as individual service providers—on a per-lead or per-Enhanced Click™ basis.

The full report is available here (as a pdf) and below.


IAB-Ad-Revenue-Six-Month-2009

Oct

6

CE-Oh No You Didn’t! Another Reply.com Bet Lost

Posted by Carrie Gilbert, Copywriter
Filed Under Online Marketing | Leave a Comment 

The company is growing so well, we beat optimistic forecasts and a bet was lost. As a result, our Founder and CEO Payam Zamani had to shave his head.

Before
 After

At least he didn’t have to get a Reply! tattoo.

Sep

30

Reply.com Launches Home Improvement

Posted by Reply! Public Relations
Filed Under Online Marketing, Press Releases | 3 Comments 

Reply! Announces World’s First
Home Improvement Marketplace and Exchange For Leads and Enhanced Clicks™

San Ramon, CA—September 30, 2009—Reply.com (www.reply.com), a leader in locally-targeted online marketing, today announced a significant expansion of its platform into the Home Improvement vertical. The initial list of Home Improvement customers includes many of the industry’s top companies. Having already demonstrated success in the Automotive and Real Estate sectors, Reply.com is rapidly expanding into this highly fragmented category.

“Reply.com has simplified category-specific and locally-targeted online marketing,” stated Andrew Rogers, Vice President of Marketing at ServiceMagic. “The marketplace makes it easy for ServiceMagic to reach our desired customers without the complexity associated with other online advertising channels.”

With the launch of this new vertical, Reply.com has created the first open marketplace and exchange for the acquisition of online consumer traffic interested in Home Improvement services. Reply.com’s patent-pending marketplace provides granular controls over bids, coverage, quality, and budgets. In five minutes, an advertiser can sign up, create a campaign for buying leads or Enhanced Clicks™, and receive locally-targeted, high-intent consumer traffic.

“I’m thrilled to announce the launch of Home Improvement as our latest category” said Reply.com Founder and CEO Payam Zamani. “I’m even more excited that we are launching with partnerships already established with some of the biggest names in Home Improvement.”

Reply!’s Marketplace offers:

  • Category-specific, locally-targeted online marketing on a cost-per-lead or cost-per-Enhanced Click™ basis
  • Easy user interface, with no keywords or text ads to manage
  • Auction-based, market-driven pricing

To maximize advertiser ROI, Reply! has also launched an advertiser-side exchange that efficiently allows for monetization of poorly-targeted traffic acquired from any online channel. Advertisers can quickly recover wasted online spend by making it available to buyers through Reply!’s platform. Reply.com’s Marketplace and Exchange offer highly-efficient, locally-targeted consumer acquisition opportunities for large, sophisticated advertisers—as well as individual service providers—on a per-lead or per-Enhanced Click™ basis.

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