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Reply! Announces World’s First
Home Improvement Marketplace and Exchange For Leads and Enhanced Clicks™

San Ramon, CA—September 30, 2009—Reply.com (www.reply.com), a leader in locally-targeted online marketing, today announced a significant expansion of its platform into the Home Improvement vertical. The initial list of Home Improvement customers includes many of the industry’s top companies. Having already demonstrated success in the Automotive and Real Estate sectors, Reply.com is rapidly expanding into this highly fragmented category.

“Reply.com has simplified category-specific and locally-targeted online marketing,” stated Andrew Rogers, Vice President of Marketing at ServiceMagic. “The marketplace makes it easy for ServiceMagic to reach our desired customers without the complexity associated with other online advertising channels.”

With the launch of this new vertical, Reply.com has created the first open marketplace and exchange for the acquisition of online consumer traffic interested in Home Improvement services. Reply.com’s patent-pending marketplace provides granular controls over bids, coverage, quality, and budgets. In five minutes, an advertiser can sign up, create a campaign for buying leads or Enhanced Clicks™, and receive locally-targeted, high-intent consumer traffic.

“I’m thrilled to announce the launch of Home Improvement as our latest category” said Reply.com Founder and CEO Payam Zamani. “I’m even more excited that we are launching with partnerships already established with some of the biggest names in Home Improvement.”

Reply!’s Marketplace offers:

• Category-specific, locally-targeted online marketing on a cost-per-lead or cost-per-Enhanced Click™ basis
• Easy user interface, with no keywords or text ads to manage
• Auction-based, market-driven pricing

To maximize advertiser ROI, Reply! has also launched an advertiser-side exchange that efficiently allows for monetization of poorly-targeted traffic acquired from any online channel. Advertisers can quickly recover wasted online spend by making it available to buyers through Reply!’s platform. Reply.com’s Marketplace and Exchange offer highly-efficient, locally-targeted consumer acquisition opportunities for large, sophisticated advertisers—as well as individual service providers—on a per-lead or per-Enhanced Click™ basis.

Marketplace Dramatically Improves ROI for Online Real Estate Marketing

San Ramon, CA – September 9, 2009 — Reply.com (www.reply.com), a leader in locally-targeted online marketing, announced that prominent companies in the real estate industry now leverage Reply.com’s Marketplace to efficiently gain access to geo-targeted real estate consumers. The list of customers includes some of the top companies in the real estate industry, such as: Weichert Lead Network, Intelius, ZipRealty, LeadtoRealty, Market Leader, MultipleListing.com, RealtyStore.com, and RealEstate.com.

Reply.com’s patent-pending platform acts as a catalyst, bringing locally-targeted ad dollars online by providing advertisers granular control over bids, coverage, quality, and budgets. In five minutes, an advertiser using Reply.com’s platform can sign up, create a campaign for buying leads or Enhanced Clicks™, and receive geo-targeted high intent traffic. Reply.com’s Marketplace allows for highly-efficient, locally-targeted consumer acquisition, even for large lead generation companies.

“Reply.com has made online marketing more relevant by localizing and simplifying it,” said Reply.com Founder and CEO Payam Zamani, “Moreover, Reply.com has made it easier to reach the desired customer, in the precise location, without the typical complexities associated with paid search or display marketing. Leading CPC and display platforms require a level of expertise that discourages millions of local advertisers from migrating their advertising spend online. We enable local advertisers to come online without needing to hire an agency or become experts in paid search, making Internet marketing profitable and user-friendly for businesses of all sizes.”

Companies are increasingly looking for advertising formats that connect them with consumers at a critical decision or purchase point. Market Leader (NASDAQ: LEDR), a leading marketing partner to real estate professionals, has benefited as both a buyer and seller in Reply.com’s Marketplace.

• As a buyer within the Reply.com Marketplace, Market Leader supports the growth of HouseValues, JustListed, Growth Leader, Team Leader, and RealtyGenerator, which require customized advertising based on geography, number of agents in the region, and depth of online presence.
• As a seller in the Reply.com Advertiser Exchange, Market Leader auctions consumer traffic that falls outside its coverage areas to Reply.com, which enables them to monetize poorly-targeted ad spend that in the past would have been wasted.

Thad Westhusing, Vice President of Advertising at Market Leader, summarized the benefits this way: “The Reply.com Marketplace has provided us access to qualified real estate traffic that is targeted to the specific geographies we are advertising on behalf of our customers. Along the way, our advertising has become more cost-effective as a result of monetizing traffic from market areas we cannot serve today. Utilizing Reply.com’s Marketplace has been an efficient and effective way to grow our business.”

Company Posts Annual Growth Rate of Over 50 Percent in Real Estate and Autos, Adds Key New Categories

San Ramon, CA – September 2, 2009 – Reply.com (www.reply.com), a leader in locally-targeted online marketing, announced significant growth in terms of revenue, new categories, and enhanced features and services since launching its beta Reply! Marketplace platform a year ago. In the face of a struggling economy, Reply.com has posted over 50 percent revenue growth for the six-month period ending June 30, 2009 compared to a year ago in the Automotive and Real Estate categories, and has experienced increasing profitability over the last six consecutive quarters.

Since the beta launch, the company has added key new categories including Foreclosure, Home Improvement, Used Cars, and Home and Auto Insurance. The technology is highly scalable, and its effectiveness as a platform for efficiently and profitably acquiring locally-targeted traffic has proven itself. Due to the platform’s steady and optimized performance, today the company has rolled out the full production version of the Reply.com Marketplace, lifting the “beta” label.

With a strong track record of success in performance-based marketing, Reply.com has introduced a breakthrough new model for the acquisition of locally-targeted and category-specific consumers on an Enhanced Click™ or per-lead basis that has led to significant growth. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com is making Internet marketing profitable and user-friendly for businesses of all sizes.

Company Founder and CEO Payam Zamani said, “Historically, lead generation has been scrappy and not as professionally implemented as CPC- and CPM-based platforms. Our Marketplace solution provides a platform that is designed to be comparable to Adwords and RightMedia, but is designed to charge on a per-lead or per-Enhanced Click™ basis, offering complete control over price, quality, and volume with a live auction for bidding,” said Zamani. “Our technology makes online marketing accessible to the $100 billion locally-targeted ad market.”

Reply.com’s Enhanced Click™:

• Represents a consumer with interest in a particular product or service in a specific geography
• Eliminates the complexity of managing keywords while increasing targeting precision
• Enables local advertisers to come online without needing to hire an agency or become experts in SEM
• Leverages HTML widgets to convert remnant content inventory into high-ROI, targeted local traffic

Reply.com’s Leads:

• Provide lead buyers control over price, quality, and volume. Leads are sold in an auction-based, market-driven pricing format where a ratings system communicates quality
• Enable lead sellers to maximize yield by taking advantage of Reply.com’s single platform to access one of the most complete networks of lead buyers
• Allow publishers to launch a white-label lead generation and monetization solution

“To best serve our advertisers, we also created an advertiser-centric exchange where ad dollars can be recovered by selling off poorly-targeted traffic generated through other CPM and CPC solutions through the Reply! click and lead exchange,” said Zamani. “This helps our clients acquire what matters most to them—consumers with intent to purchase in locations where they can service them. Also, by selling excess clicks or leads into the Marketplace, they can recoup ad dollars for traffic acquired through other platforms that fall outside of their areas of coverage.”

Reply.com has been active in events and speaking engagements–including Search Engine Strategies and LeadsCon East–and was invited to join elite industry companies at the upcoming TARGUSinfo Online Lead Quality Summit in Las Vegas, September 23-24, and at the J.D. Power Automotive Internet Roundtable in Las Vegas, October 14-16.

Reply.com extends its commitment to fight global poverty and the lack of education for underprivileged children

San Ramon, CA—August 24, 2009— Emmy-nominated actor Rainn Wilson, who plays Dwight Schrute on NBC’s hit show The Office, headlined a fundraising gathering of more than 120 attendees Saturday night, August 15, at the home of Gouya and Payam Zamani, Founder & CEO of Reply.com. The event garnered contributions for the Mona Foundation, a non-profit organization that supports social and economic development projects focused on the education of underprivileged children. Reply.com committed $80,000—part of an overall donation of more than $100,000 raised at the event—to the Mona Foundation to aid the education of hundreds of children at two schools in towns ravaged by Hurricane Ike in Haiti over two years ago.

Rainn Wilson, himself an active advocate of the Mona Foundation, spoke to the crowd and encouraged them to support these projects. The foundation supports educational initiatives that raise the status of women and girls in the U.S. and abroad.

“We can all, as individuals and corporations, sacrifice a little more for the betterment of the world. A line item in our annual budgets that may represent an insignificant percentage of our profits can offer a chance for a better life to hundreds, if not thousands, of children,” said Payam Zamani. “Let our hearts and deeds be directed toward the welfare of humanity.”

The event and financial support extends Reply.com’s commitment to donating a consistent portion of its earnings to the cause on an ongoing basis. As part of an effort to further the Mona Foundation’s global initiatives, Payam and Gouya Zamani have already visited Ruaha Secondary School in Tanzania and will be visiting Zunuzi and New Horizon schools in Haiti this fall.

“We are thrilled that Reply.com has been able to mobilize support for the foundation and children in Haiti,” said Mahnaz Javid, one of the founders and the President of Mona Foundation. “These contributions will go a long way towards providing the necessary support that will allow these two schools to grow and expand their roles in the communities they serve.”

The Mona Foundation (www.monafoundation.org) is named after Mona Mahmoudnezhad, a 16-year-old Iranian girl who was hanged in 1983 for practicing the Bahá’í faith (www.bahai.org). Before her execution, Mona was known for her work with orphans and commitment to the education of children. Today, the non-religious foundation she inspired supports over 40 educational initiatives around the world.

To see pictures from the event, click here.

Company Also Updates Growth Figures as Economy
Puts a Spotlight on Simplified, Locally-Targeted Online Marketing

Reply.com (www.reply.com), a leader in locally-targeted online marketing, today began detailing new publisher tools, added categories and growth figures at ad:tech 2009, an interactive advertising and technology conference and exposition opening today in San Francisco.

“Taken together, today’s Reply.com news represents a clear, compelling and detailed ‘inside view’ of how the online advertising industry can thrive during a challenging economic period,” said Reply.com Chairman and CEO Payam Zamani.

Today’s announcements highlight why Reply! was named a hot company to watch in 2009 by top tech analyst firm Forrester Research, Inc. and why Reply! was selected as one of only 10 companies to participate in the ad:tech San Francisco press briefing.  The briefing is scheduled for April 21, 12:30 p.m. PDT, at the 3rd Alcove, 3rd Floor, Moscone West, across the hall from Room 3022.

The Reply! Marketplace is designed for businesses concerned about the complexity and cost of online acquisition, as well as the location and intent of consumers. Reply! Marketplace offers:

Enhanced Clicks™:

• Delivers Enhanced Clicks™, which represent a consumer in a specific geographic location who has expressed interest in a specific product or service
• Simplifies online acquisition by eliminating the need for special software, keyword management, text ads and expensive technology expertise
• Current categories: Real Estate, Home Improvement, New Cars, Used Car, Home Insurance, Auto Insurance and Mortgage. More categories launching monthly

Leads:

• Offers control over price, quality and volume to maximize results
• Allows you to easily set the price you will pay per lead and change anytime
• Employs auction-based, market-driven pricing
• Communicates quality through a real-time ratings system

Reply.com’s Marketplace, which debuted in 2008, has already brought on board a wide array of customers including: Chevrolet, Ford, Nissan, Audi, Detroit Trading Company, Market Leader, Coldwell Banker, RealEstate.com and Intelius.

Reply!’s ad:tech Agenda
Today at ad:tech 2009, Reply!—available at Booth #1544—is announcing additions to the Marketplace:

• Publisher Tools:  The only secondary click marketplace where businesses can earn a premium for turning raw clicks into Enhanced ClicksTM.  Reply! also offers hundreds of category-specific widgets for generating Enhanced Clicks™. Reply! is the only Marketplace that allows publishers to choose ads that fit their website design and audience to maximize their ROI.

• New Categories:   Reply! has expanded beyond the New Car and Real Estate categories into Home Improvement,  Used Car, Home Mortgage, Auto Insurance and Home Insurance.

• Updated Growth Figures:  Privately-held Reply.com anticipates extraordinary revenue growth in 2009 and has hired dozens of employees in the past four months—even in the face of a challenging economy.  At ad:tech, company execs will elaborate on this growth, share specific input on what is motivating current advertisers, and detail future plans to maintain and enhance these growth levels.

“Reply.com has made online marketing more relevant by localizing and simplifying it,” said Reply! Chairman and CEO Payam Zamani, “Moreover, Reply! has made it easier to reach the desired customer, in the precise location, without the complexity and waste of the old cost-per-click models.  But more broadly, we’ve changed online marketing by bringing these capabilities to businesses of all sizes.”

In its December 2008 report, Forrester Research, Inc. wrote, “Companies like Reply! are changing the value proposition of marketing on the Internet — moving from a focus on a model of mass aggregation and distribution of sales information like leads to more targeted, customized interactions. This represents one more step in delivering on the real promise of interactive marketing by allowing customers to monitor and measure the return on investment of their marketing dollars.”

According to an article in The San Francisco Business Times, dated April 3, 2009, Peter Burris, a principal analyst and research director at Forrester Research who interviewed Reply!’s customers, called Reply!’s inventions “just plain smart.”

About Reply!, Inc.
Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks. To learn more about Reply!, visit www.reply.com.

Additional information is available at: http://blog.reply.com/

Contact:
Brian Bowman
Chief Marketing Officer
brian@reply.com
818-679-4269

Company Preps for New Announcements at ad:tech 2009

Reply.com (www.reply.com), a leader in locally-targeted online marketing, today announced that it has been profiled as a “hot company to watch” by a leading technology analyst firm.

This news comes just days before Reply! unveils its latest news at ad:tech 2009, an interactive advertising and technology conference and exposition in San Francisco next week.

Forrester Research profiled Reply! in its “Hot Companies to Watch” for 2009 – “Profiles Of Emerging Companies And Technology Trends That Tech Vendors Need To Know About,” by Chris Andrews.

In the series, Forrester highlights innovative vendors and technology trends to help clients identify the “next big thing.”  According to an excerpt of the report:

“Reply! runs an online marketplace for lead generation that uses a similar business model to Google’s AdSense product. Using the Reply.com Web site, companies are able to identify the characteristics of the business leads they need—such as leads segmented by geography or by user—and determine, in advance, the maximum price they are willing to pay for those leads. The Web site uses an auction-style format to link buyers and sellers, creating an automated marketplace for targeted lead purchases. While most online lead generation companies still operate with a pay-per-click model, Reply!’s service allows users to pay for each lead that they purchase.

Why it’s important. Companies like Reply! represent an increasingly important area of technology marketing called “community marketing”—a new discipline for matching buyer business needs with the capabilities of technology vendors. By leveraging Web 2.0 capabilities, these marketing vendors give marketers stronger targeting capabilities and more control over their marketing purchases. Companies like Reply! are changing the value proposition of marketing on the Internet—moving from a focus on a model of mass aggregation and distribution of sales information like leads to more targeted, customized interactions. This represents one more step in delivering on the real promise of interactive marketing by allowing customers to monitor and measure the return on investment of their marketing dollars.”

According to an article in The San Francisco Business Times, dated April 3, 2009, Peter Burris, a principal analyst and research director at Forrester Research who interviewed Reply.com’s customers, called Reply!’s inventions “just plain smart.”

“Reply! is honored to be recognized by such a prestigious research firm,” said Reply.com chairman and CEO Payam Zamani. “Reply! has thrived during a downturn precisely because of the ROI our services deliver.  More importantly, we are well-positioned to thrive in the future, because high-ROI marketing never goes out of style.”

“More efficient advertising is the priority for all customers in tough times and—even more so—in good ones.  That’s what stakeholders expect, and that is the story we’re evangelizing now, at ad:tech and well beyond.”

Reply!’s ad:tech Agenda
Next week at ad:tech 2009, Reply!—available at Booth 1544—will be detailing new online advertising tools and market categories, and meeting privately with bloggers, journalists, and analysts to discuss recent and expected growth levels and customer trends.

About Reply!, Inc.
Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks. To learn more about Reply!, visit www.reply.com.

Additional information is available at: http://blog.reply.com/

Contact:
Brian Bowman
Chief Marketing Officer
brian@reply.com
818-679-4269

Enhanced Clicks™ ensure consumer intent and location, simplifying locally-targeted, performance-based marketing

San Ramon, CA – December 3, 2008 – Reply.com (www.reply.com) announces the launch of the world’s first marketplace for Enhanced Clicks™. This new, patent-pending marketplace delivers consumers who have expressed interest in a specific product or service, in a precise location. Reply!’s innovative marketplace allows advertisers to gain access to their target audience without the complexity of traditional online cost-per-click advertising, significantly simplifying the profitable acquisition of locally-targeted customers.

“Using the Reply.com Marketplace, there are no keywords to manage, no bid-management software to implement, and no need to outsource online customer acquisition to 3rd parties,” said Reply.com chairman and CEO Payam Zamani. “Instead, there are controls that allow advertisers of any size to access consumers who are looking for a particular product or service, select desirable locations, throttle volume, and dynamically set their desired price-per-click. The system automatically delivers the specified traffic, based on the advertiser’s budget.”

The Reply.com Marketplace allows advertisers to purchase category-specific clicks, after consumers have indicated the product or service they are interested in and identified the geographic area where they are located. This Enhanced Click™ dramatically improves the value and conversion potential of the traffic.

With increased control and segmentation, buyers can profitably move offline advertising budgets online, and move existing online budgets to where they will generate higher return on investment. The major benefits of the new Reply.com Click Marketplace include:

• Control: Delivers category-specific and locally-targeted clicks
• Profitability: Reduces cost and complexity associated with local online marketing
• Simplicity: Provides easy access to city-level, product- or service-specific clicks
• Quality: Filters for intent and fraud

“Until now, only the most sophisticated businesses—with significant investments in Internet marketing—have been able to access online consumers profitably.” said Zamani. “We are on a mission to make Internet marketing available to businesses of any size by making it easy and profitable to generate locally-targeted and category-specific traffic.”

About Reply!, Inc.
Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks.

San Francisco Business Times Lists Reply! Inc. Among Top 100 Private Companies in the San Francisco Bay Area

San Ramon, CA – August 26, 2008 – Reply.com, the world’s most liquid online lead exchange, today announced its recognition by the San Francisco Business Times as one of the top 100 Largest Private Companies in Silicon Valley.

“We are honored to be recognized as one of Silicon Valley’s largest private companies. In a few years, we have gone from a business concept to a company with over 120 employees, occupying 40,000 square feet of space in San Ramon, California,” said Payam Zamani, Reply! Inc. Chairman & CEO. “In a difficult business environment, we are thrilled to be profitable, growing, and recognized as the 82nd largest private company in the Bay Area.”The annual list of the largest private companies in the Bay Area is a leading component of the Book of Lists published by the San Francisco Business Times. The list ranks Bay Area-based private companies by total revenue.

About Reply! Inc.
Reply.com is the world’s most liquid online lead exchange, offering the highest level of control.  Reply! offers an exchange that makes the process of buying and selling leads as easy as getting clicks from Google. Unlocking the potential of performance-based marketing and allowing everyone to profitably acquire prospects has always been the promise of online marketing, and Reply! is making that promise a reality for advertisers worldwide.

Reply! has received significant recognition for its revenue growth and business, including: Inc. 5000 Fastest Growing Private Companies in America (2007) and Deloitte’s prestigious Technology Fast 50 Program (2007) for the Silicon Valley, a ranking of the 50 fastest growing technology, media, telecommunications, and life sciences companies.

The privately-held company was founded in 2001, and is based in San Ramon, California. For more information about Reply!, please visit www.reply.com or blog.reply.com.

About San Francisco Business Times
The San Francisco Business Times is owned by American City Business Journals. American City Business Journals is the largest publisher of metropolitan business news weeklies in the United States, with 41 papers across the country reaching more than 500,000 subscribers each week. BizBooks, Inc. is a retail division of American City Business Journals that began operations in 1992.

Reply! Rolls Out New Auto Loan Vertical and Creates Immediate Liquidity

San Ramon, CA – June 30, 2008 – Reply!, Inc. (www.reply.com), the most liquid online lead exchange, today announced the official launch of its new auto loan category as part of its lead marketplace. Reply.com makes the process of buying and selling leads as easy as purchasing clicks from Google. It has established a true alternative to Google’s pay-per-click advertising, and offers businesses the ability to easily Go Beyond The Click™.

Auto loan is the first fully developed category on Reply.com’s recently launched lead exchange. It leverages Reply!’s own lead generation capabilities, as well as its existing network of lead partners, to bring immediate liquidity to the auto loan, online cost-per-lead (CPL) market and deliver more access and availability for consumers that are having difficulty obtaining financing in a challenging market.

As part of the launch, Reply.com is announcing a strategic partnership with Detroit Trading Company (DTC) that brings together two robust auto loan networks and creates the largest and most efficient repository of auto loan leads in the industry. The combined networks will bring about maximum liquidity and will more efficiently facilitate the sale and purchase of quality leads at prices determined by the market.

“We are thrilled to be rolling out a new lead category only a couple of months after our launch. We bring maximum liquidity to every category that we enter by employing our own state-of-the-art lead generation solutions, and through partnerships with other marketplaces. Together, we dramatically expand the reach of the Reply! marketplace and immediately tap into the broadest set of buyers and sellers. We are delighted that Detroit Trading Company (www.detroittrading.com), the largest lead exchange for auto finance, is involved. Now, dealers and enterprise buyers, as well as lead sellers, can profit from a highly-efficient market for auto loan leads,” said Payam Zamani, Chief Executive Officer and Chairman of Reply! Inc. “By combining our two networks, we increase the opportunities for sellers to transact unsold leads and provide lead buyers unmatched control, choice, and ROI.”

Detroit Trading Company operates the world’s largest automotive lead exchange (Detroit Trading Exchange), with more than 350,000 automotive leads being traded on the Exchange each month. The Exchange, with over 300 automotive lead buyers and sellers, is the only marketplace where prices, quality, and relationships are all transparent. It is the most efficient market for wholesale lead buyers and sellers. “Our partnership with Reply.com will not only allow us to expand conversion, coverage, and pricing opportunities for sellers, but will also enable buyers to efficiently satisfy their demand for quality leads at market prices,” said Pete Bonner, Senior Vice President of the Detroit Trading Company. “Reply!’s deep expertise and dealer networks in the auto industry, combined with our existing broad reach, greatly enhances the monetization opportunity that DTX represents to automotive lead sellers.”

About Reply.com Inc.

Reply.com is the world’s most liquid online lead marketplace, offering the highest level of control. Reply! believes it is time that businesses Go Beyond The Click™ and only pay for measurable results. It offers a marketplace that makes the process of buying and selling leads as easy as getting clicks from Google. Unlocking the potential of performance-based marketing and allowing everyone to profitably acquire prospects has always been the promise of online marketing, and Reply! is making that promise a reality for advertisers worldwide. The privately-held company was founded in 2001, and is based in San Ramon, California. For more information about Reply!, please visit www.reply.com or blog.reply.com.

FOR IMMEDIATE RELEASE (SAN RAMON,CA) APRIL 15, 2008—Reply.com announces the launch of the worlds most liquid lead marketplace, offering the highest level of control and putting the power back in the hands of online lead buyers and sellers.While anyone can click on a website, whether or not they are interested in the products or services offered, a single click offers extremely limited potential. Clicks dont walk into your store or call you on the phone.

A lead, on the other hand, represents an interested party that wants to be contacted by a service provider. For online marketers, this has always been the promise of the Internet. Reply.com believes that it is time for businesses of all sizes to Go Beyond The Click and only pay for measurable results.

Reply.com has created a unique platform that delivers the worlds most efficient and liquid marketplace for buying and selling leadsat a cost that represents the true market value of each lead.

We, at Reply.com, are leading the evolution of the web from CPM (cost-per-thousand) to CPC (cost-per-click) to CPL (cost-per-lead), states Chairman and CEO Payam Zamani. We have made the process of buying and selling leads as easy and empowering as buying clicks from Yahoo and Google.”

With traditional online lead generation companies, the lead advertiser (buyer) cannot effectively control and match quality, volume, and price to meet their desired ROI. The lead seller (publisher) is often left with unmonetized or under-monetized inventory.

With Reply.com, businesses of any size can access the online consumer without significant investment in infrastructure or personnel—all while maintaining ultimate control.

Reply.com’s auction format for pricing and distributing leads provides a stunningly efficient platform that unleashes the potential of performance-based marketing.

Reply.com was founded in 2001 by a veteran team of Internet entrepreneurs as an online lead generation and performance-based marketing company. In 1994, Reply.com CEO Payam Zamani co-founded the first online car buying service, Autoweb.com, and in 1999 helped take that company public. Autoweb became the first service to price its traffic on a per-lead basis, as opposed to per-click or per impression. Reply.com’s six-year history as one of the leaders in the lead generation business has resulted in direct relationships with over 5,000 lead buyers, plus thousands more through enterprise-level partnerships with other networks and national brands. Reply.com is a profitable, venture capital-backed company, and to-date has raised over $20 million in funding.

The promise of online marketing has been realized by Reply.com. Businesses will now be able to Go Beyond The Click™ and only pay for measurable results.

Additional information is available at: http://blog.reply.com/?p=4

Contact: Brian Bowman, CMO
925.983.3519
brian@reply.com

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