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Jul
1
GM, Ford, Toyota Sales Down – Lead Gen UP?
Posted by Brian Bowman, CMO, Reply.com
Filed Under Auto Loans, Autos, Special Finance | 1 Comment
According to an article in the USA Today, GM, Ford, and Toyota auto sales are all down for June. In fact, GM dropped 18.2% and Toyota fell 21.4% in June. Ford reported steep drops in June sales of pickups and SUVs, with a 41% decline in the F-Series and a 52% drop in Explorer SUV.
While this decrease in auto sales is difficult for the entire Auto sales value chain, it should bode well for lead generation. As an industry, when compared to the spend in traditional media, car dealers spend small amounts of money in online advertising. With this contraction of consumer spending, dealers are being forced to measure the performance of their ad spends and cut out inefficiency. As we all know, it is difficult to measure the performance of classified advertising, billboards, and TV and radio ads.
As money shifts from offline to online, Reply! believes that lead generation will take a greater share of that increased spend. The Reply! lead exchange allows for highly-efficient buying and selling of new car and special finance leads. Now is the time for car dealers and OEMs to move aggressively online, embrace lead generation, and truly measure the effectiveness of their ad spends.
Jun
30
Reply.com Launches Auto Loans in its New Lead Exchange
Posted by Reply! Public Relations
Filed Under Auto Loans, Lead Generation, Lead Marketplace, Press Releases, Reply! News, Special Finance | 5 Comments
Reply! Rolls Out New Auto Loan Vertical and Creates Immediate Liquidity
San Ramon, CA – June 30, 2008 – Reply!, Inc. (www.reply.com), the most liquid online lead exchange, today announced the official launch of its new auto loan category as part of its lead marketplace. Reply.com makes the process of buying and selling leads as easy as purchasing clicks from Google. It has established a true alternative to Google’s pay-per-click advertising, and offers businesses the ability to easily Go Beyond The Click™.
Auto loan is the first fully developed category on Reply.com’s recently launched lead exchange. It leverages Reply!’s own lead generation capabilities, as well as its existing network of lead partners, to bring immediate liquidity to the auto loan, online cost-per-lead (CPL) market and deliver more access and availability for consumers that are having difficulty obtaining financing in a challenging market.
As part of the launch, Reply.com is announcing a strategic partnership with Detroit Trading Company (DTC) that brings together two robust auto loan networks and creates the largest and most efficient repository of auto loan leads in the industry. The combined networks will bring about maximum liquidity and will more efficiently facilitate the sale and purchase of quality leads at prices determined by the market.
“We are thrilled to be rolling out a new lead category only a couple of months after our launch. We bring maximum liquidity to every category that we enter by employing our own state-of-the-art lead generation solutions, and through partnerships with other marketplaces. Together, we dramatically expand the reach of the Reply! marketplace and immediately tap into the broadest set of buyers and sellers. We are delighted that Detroit Trading Company (www.detroittrading.com), the largest lead exchange for auto finance, is involved. Now, dealers and enterprise buyers, as well as lead sellers, can profit from a highly-efficient market for auto loan leads,” said Payam Zamani, Chief Executive Officer and Chairman of Reply! Inc. “By combining our two networks, we increase the opportunities for sellers to transact unsold leads and provide lead buyers unmatched control, choice, and ROI.”
Detroit Trading Company operates the world’s largest automotive lead exchange (Detroit Trading Exchange), with more than 350,000 automotive leads being traded on the Exchange each month. The Exchange, with over 300 automotive lead buyers and sellers, is the only marketplace where prices, quality, and relationships are all transparent. It is the most efficient market for wholesale lead buyers and sellers. “Our partnership with Reply.com will not only allow us to expand conversion, coverage, and pricing opportunities for sellers, but will also enable buyers to efficiently satisfy their demand for quality leads at market prices,” said Pete Bonner, Senior Vice President of the Detroit Trading Company. “Reply!’s deep expertise and dealer networks in the auto industry, combined with our existing broad reach, greatly enhances the monetization opportunity that DTX represents to automotive lead sellers.”
About Reply.com Inc.
Reply.com is the world’s most liquid online lead marketplace, offering the highest level of control. Reply! believes it is time that businesses Go Beyond The Click™ and only pay for measurable results. It offers a marketplace that makes the process of buying and selling leads as easy as getting clicks from Google. Unlocking the potential of performance-based marketing and allowing everyone to profitably acquire prospects has always been the promise of online marketing, and Reply! is making that promise a reality for advertisers worldwide. The privately-held company was founded in 2001, and is based in San Ramon, California. For more information about Reply!, please visit www.reply.com or blog.reply.com.