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VentureBeat.com tech reporter Paul Boutin praised Reply! for “adding publisher tools and more refined categories into which leads can be segmented for automated buying and selling.” You can read the article here. Boutin explained that ad networks like Reply! are beneficial for publishers due to their potential to grow the market for online ads. By using widgets to capture location and category information, Reply’s clicks and leads promise better return on investment.

Boutin added, “The company has seen conversion rates climb to 50-100% over the rates for search and display ads.” He also commended Reply!’s potential to grow the market for online ads by making them more effective and less wasteful.

From their post, “Most real estate professionals here on ActiveRain have fairly strong opinions about lead generation companies, some who have enjoyed good experiences, as well as those who have had not-so-good experiences.

Now is your opportunity to actively engage in conversation with one of the company’s who are aggressively guiding lead generation into the next century!

For further details, check with Rain Radio.”

You can listen to the radio podcast interview below

Payam was interviewed by Mortgage Online Blog (Owen Raun and Bill Rice) to discuss his professional background, Reply’s business, his perspective on Lead Exchanges and the future of lead generation.  The interview goes into detail on why Reply! launched a lead marketplace, how our system works and why Lead Generation 2.0 will overtake traditional lead gen.

Click here to listen on the WebClick here to subscribe and listen in iTunes

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