Blog Home | Contributors | Media | Contact Us |  Subscribe

Oct

27

VentureBeat Lauds Reply! for Better Ad Conversion Rates than Search or Display Ads

Posted by Reply! Public Relations
Filed Under Lead Generation, Online Marketing, Reply! Coverage (Autos), Reply! Coverage (Real Estate) | Leave a Comment 

VentureBeat.com tech reporter Paul Boutin praised Reply! for “adding publisher tools and more refined categories into which leads can be segmented for automated buying and selling.” You can read the article here. Boutin explained that ad networks like Reply! are beneficial for publishers due to their potential to grow the market for online ads. By using widgets to capture location and category information, Reply’s clicks and leads promise better return on investment.

Boutin added, “The company has seen conversion rates climb to 50-100% over the rates for search and display ads.” He also commended Reply!’s potential to grow the market for online ads by making them more effective and less wasteful.

Dec

4

Reply! Click Marketplace Coverage & Clarifications

Posted by Brian Bowman, CMO, Reply.com
Filed Under Click Marketplace, Reply! Coverage (Autos), Reply! News | Leave a Comment 

Thank you again to everyone that helped launch the Click Marketplace yesterday–it was a huge success. We are thrilled by the exposure it has provided to Reply! and look forward to more coverage.  Here is a recap.

  1. Lead Marketwatch – great coverage, understands the offering
  2. TechCrunch Coverage
  3. Kelsey Group Blogs » Reply.com Seeks Out Qualified Traffic For SMBs
  4. LeadCritic Blog Coverage
  5. Washington Post (TechCrunch) – Reply.com Launches Geo Targeted Ads On The Cheap
  6. CBS Marketwatch – Reply.com Launches World’s First Marketplace for Enhanced Clicks(TM)
  7. Geek Estate Blog – Reply Releases a Marketplace for Enhanced Clicks™

I would like to address some of the issues raised on the above blog posts, as there may be some confusion regarding what the Reply! Click Marketplace offers: introduction of an extra page, impact to Google’s quality score, target market.

Most online advertisers have consumers land on some type of a landing page after clicking on a link.  To use the Reply! Click Marketplace, we aren’t asking companies to change their customer acquisition processes in any manner.  Today, due to poor geo-targeted capabilities in Google and Ad Networks, we believe many companies buy traffic outside of their serviceable areas, while other companies are willing to increase their online advertising spend in specific geographies where they aren’t getting enough traffic.

Reply!’s Click Marketplace can assist in two ways:

  1. Once an advertiser determines the traffic falls outside their serviceable area through their normal acquisition process, we allow them to pass some basic information about the click (click type and location), redirect that click into a real-time CPC auction, and convert that unmonetizable traffic into premium revenue.
  2. Reply! launched a vertical PPC platform similar in concept to Overture, but using categories–not keywords or text ads–to transact clicks. This simplification is critical to eliminate the need for complex and expensive online marketing infrastructures and large teams of expensive online experts.  The Reply! Marketplace allows advertisers to purchase category-specific clicks, after consumers have indicated the product or service they are interested in and identified the geographic area where they are located. This “Enhanced Click” dramatically improves geo-targeting, because the consumer tells us where they are located.  With increased control and geo-targeting, advertisers can profitably move offline advertising budgets online, and move existing online budgets to where they will generate higher return on investment. Our goal is to make Internet marketing easy and profitable for businesses of all sizes.

Regarding Google’s quality score: we thoroughly tested the Click Marketplace process through our own online acquisition channels and the associated conversion funnels of search, ad networks, SEO, affiliates, SMS, and email.  Google quality score was not impacted.  Advertisers are not changing their conversion flows in any manner and, therefore, consumers are not hitting the back button any more often and going back to Google to conduct another search. What any advertiser does with a click–post acquisition–is up to them.

The point is, until now, only the most sophisticated businesses–with significant investments in technology and personnel (bid management, keyword expansion, analytics, quality filtering, etc)–could make online marketing through search engines and ad networks profitable.

Regarding the target market, there are numerous lead generation and service-based companies (think Yellow Pages or Classifieds) that acquire consumers through some form of a landing page. Many of the largest vertical markets require personal contact (either face-to-face or by phone), such as automotive, real estate, mortgage, home improvement, insurance, education, etc. As online advertising continues its market share gains at the expense of traditional media, dollars will shift from IYP and classified advertising to performance-based marketing, and these companies need viable solutions that make online marketing simple and profitable. We offer those companies the ability to maximize their revenue by easily purchasing clicks for specific products or services, in a precise location. This will dramatically reduce their non-serviceable clicks, reduce their investment in time, and increase their ROI.

For more specifics on the ClickMarketplace, please check out http://blog.reply.com/?p=101
For more information on issues with geo-targeting, please check out http://blog.reply.com/?p=89

Sep

2

Payam Zamani’s Podcast Interview on the Future of Lead Exchanges

Posted by Brian Bowman, CMO, Reply.com
Filed Under Lead Generation, Lead Marketplace, Reply! Coverage (Autos), Reply! Coverage (Real Estate) | 1 Comment 

Payam was interviewed by Mortgage Online Blog (Owen Raun and Bill Rice) to discuss his professional background, Reply’s business, his perspective on Lead Exchanges and the future of lead generation.  The interview goes into detail on why Reply! launched a lead marketplace, how our system works and why Lead Generation 2.0 will overtake traditional lead gen.

Click here to listen on the WebClick here to subscribe and listen in iTunes

Aug

4

Reply! Covered in Ward’s Dealer Business

Posted by Brian Bowman, CMO, Reply.com
Filed Under Reply! Coverage (Autos), Special Finance | Leave a Comment 

Nice piece of press coverage from Ward’s Dealer Business: Reply! Expands Lead Bidding to Auto Finance.   Reply! is widening its online marketplace for the bidding and selling of auto-sales leads to now include auto-financing leads.

WardsDealerBusiness

The process essentially is the same as that for a sales lead. An Internet user on one of many auto-related Websites would fill out an online credit application and submit it.

That “lead,” and others like it, would then be put up for bids on a cost-per-lead automotive finance exchange created in conjunction with Detroit Trading Co. Exchange participants include dealers, lenders, and third-party lead providers.

The auto financing feature—including special financing for consumers with credit problems—is a new category on Reply.com’s lead exchange.

Jun

30

Online Coverage: Reply.com Launches Auto Loans in its New Lead Exchange

Posted by Reply! Public Relations
Filed Under Reply! Coverage (Autos) | Leave a Comment 

Search



Reply.com Links

Reply! Jobs

Recent Comments

Recent Posts

Blogs We Read

Archives

Admin

Grab this swicki from eurekster.com