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May
12
Internet captures a greater share of the auto insurance market away from traditional agents
Posted by Brian Bowman, CMO, Reply.com
Filed Under Insurance | Leave a Comment
A newly-released study from comScore finds that online consumers are turning to the Internet to research, obtain quotes, and purchase auto insurance policies. What I find interesting about the release is that it shows the landscape of Auto Insurance continues to migrate towards online in meaningful ways. For full details, check out the comScore release.
From the Reply! perspective, online lead generation for Auto and Home Insurance is a large category, with opportunities to increase efficiencies for both buyers and sellers when transacted in a marketplace.