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Reply.com extends its commitment to fight global poverty and the lack of education for underprivileged children

San Ramon, CA—August 24, 2009— Emmy-nominated actor Rainn Wilson, who plays Dwight Schrute on NBC’s hit show The Office, headlined a fundraising gathering of more than 120 attendees Saturday night, August 15, at the home of Gouya and Payam Zamani, Founder & CEO of Reply.com. The event garnered contributions for the Mona Foundation, a non-profit organization that supports social and economic development projects focused on the education of underprivileged children. Reply.com committed $80,000—part of an overall donation of more than $100,000 raised at the event—to the Mona Foundation to aid the education of hundreds of children at two schools in towns ravaged by Hurricane Ike in Haiti over two years ago.

Rainn Wilson, himself an active advocate of the Mona Foundation, spoke to the crowd and encouraged them to support these projects. The foundation supports educational initiatives that raise the status of women and girls in the U.S. and abroad.

“We can all, as individuals and corporations, sacrifice a little more for the betterment of the world. A line item in our annual budgets that may represent an insignificant percentage of our profits can offer a chance for a better life to hundreds, if not thousands, of children,” said Payam Zamani. “Let our hearts and deeds be directed toward the welfare of humanity.”

The event and financial support extends Reply.com’s commitment to donating a consistent portion of its earnings to the cause on an ongoing basis. As part of an effort to further the Mona Foundation’s global initiatives, Payam and Gouya Zamani have already visited Ruaha Secondary School in Tanzania and will be visiting Zunuzi and New Horizon schools in Haiti this fall.

“We are thrilled that Reply.com has been able to mobilize support for the foundation and children in Haiti,” said Mahnaz Javid, one of the founders and the President of Mona Foundation. “These contributions will go a long way towards providing the necessary support that will allow these two schools to grow and expand their roles in the communities they serve.”

The Mona Foundation (www.monafoundation.org) is named after Mona Mahmoudnezhad, a 16-year-old Iranian girl who was hanged in 1983 for practicing the Bahá’í faith (www.bahai.org). Before her execution, Mona was known for her work with orphans and commitment to the education of children. Today, the non-religious foundation she inspired supports over 40 educational initiatives around the world.

To see pictures from the event, click here.

Ever since the “Mad Men” of the early 1960s ruled Madison Avenue, New York City has been the hub of all advertising. Reply! heads to The Big Apple to make a pitch for our ROI-boosting Internet advertising expertise as a Gold Sponsor of LeadsCon East 2009. Look out, Sterling Cooper!

LeadsCon East happens August 17-18 at the Times Square Marriott Marquis. Serving as a “the pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry,” LeadsCon brings together the top brass from the the online customer acquisition space.

Come visit us at LeadsCon East, booth #203, where we’ll show you why the Reply.com Marketplace is more precise and profitable than search engines and ad networks. Learn how to acquire more ready-to-purchase customers using Reply.com’s Enhanced Clicks™ program. Also, see how the Reply.com Leads program can help you control lead price, quality, and volume—all while optimizing results.

If you are interested in scheduling a meeting with Reply.com at LeadsCon, please email us at BizDev@Reply.com.

Reply.com is an exhibitor at the Search Engine Strategies 2009 Conference and Expo (aka SES), a premier global conference featuring the industry’s top Search experts. SES takes place August 10-14, 2009, at McEnery Convention Center in San Jose, CA.

Come visit us at Booth #223, where we will spotlight Reply.com’s leading online marketplace for targeted advertising. We’ll show you why the Reply.com Marketplace is more precise and profitable than search engines and ad networks. Learn how to acquire more ready-to-purchase customers using Reply.com’s Enhanced Clicks™ program. Also see how the Reply.com Leads program can help you control lead price, quality, and volume, while optimizing results. See our conference web page for more information.

If you are interested in scheduling a meeting with Reply.com at SES, please email us at BizDev@Reply.com.

Company Also Updates Growth Figures as Economy
Puts a Spotlight on Simplified, Locally-Targeted Online Marketing

Reply.com (www.reply.com), a leader in locally-targeted online marketing, today began detailing new publisher tools, added categories and growth figures at ad:tech 2009, an interactive advertising and technology conference and exposition opening today in San Francisco.

“Taken together, today’s Reply.com news represents a clear, compelling and detailed ‘inside view’ of how the online advertising industry can thrive during a challenging economic period,” said Reply.com Chairman and CEO Payam Zamani.

Today’s announcements highlight why Reply! was named a hot company to watch in 2009 by top tech analyst firm Forrester Research, Inc. and why Reply! was selected as one of only 10 companies to participate in the ad:tech San Francisco press briefing.  The briefing is scheduled for April 21, 12:30 p.m. PDT, at the 3rd Alcove, 3rd Floor, Moscone West, across the hall from Room 3022.

The Reply! Marketplace is designed for businesses concerned about the complexity and cost of online acquisition, as well as the location and intent of consumers. Reply! Marketplace offers:

Enhanced Clicks™:

• Delivers Enhanced Clicks™, which represent a consumer in a specific geographic location who has expressed interest in a specific product or service
• Simplifies online acquisition by eliminating the need for special software, keyword management, text ads and expensive technology expertise
• Current categories: Real Estate, Home Improvement, New Cars, Used Car, Home Insurance, Auto Insurance and Mortgage. More categories launching monthly

Leads:

• Offers control over price, quality and volume to maximize results
• Allows you to easily set the price you will pay per lead and change anytime
• Employs auction-based, market-driven pricing
• Communicates quality through a real-time ratings system

Reply.com’s Marketplace, which debuted in 2008, has already brought on board a wide array of customers including: Chevrolet, Ford, Nissan, Audi, Detroit Trading Company, Market Leader, Coldwell Banker, RealEstate.com and Intelius.

Reply!’s ad:tech Agenda
Today at ad:tech 2009, Reply!—available at Booth #1544—is announcing additions to the Marketplace:

• Publisher Tools:  The only secondary click marketplace where businesses can earn a premium for turning raw clicks into Enhanced ClicksTM.  Reply! also offers hundreds of category-specific widgets for generating Enhanced Clicks™. Reply! is the only Marketplace that allows publishers to choose ads that fit their website design and audience to maximize their ROI.

• New Categories:   Reply! has expanded beyond the New Car and Real Estate categories into Home Improvement,  Used Car, Home Mortgage, Auto Insurance and Home Insurance.

• Updated Growth Figures:  Privately-held Reply.com anticipates extraordinary revenue growth in 2009 and has hired dozens of employees in the past four months—even in the face of a challenging economy.  At ad:tech, company execs will elaborate on this growth, share specific input on what is motivating current advertisers, and detail future plans to maintain and enhance these growth levels.

“Reply.com has made online marketing more relevant by localizing and simplifying it,” said Reply! Chairman and CEO Payam Zamani, “Moreover, Reply! has made it easier to reach the desired customer, in the precise location, without the complexity and waste of the old cost-per-click models.  But more broadly, we’ve changed online marketing by bringing these capabilities to businesses of all sizes.”

In its December 2008 report, Forrester Research, Inc. wrote, “Companies like Reply! are changing the value proposition of marketing on the Internet — moving from a focus on a model of mass aggregation and distribution of sales information like leads to more targeted, customized interactions. This represents one more step in delivering on the real promise of interactive marketing by allowing customers to monitor and measure the return on investment of their marketing dollars.”

According to an article in The San Francisco Business Times, dated April 3, 2009, Peter Burris, a principal analyst and research director at Forrester Research who interviewed Reply!’s customers, called Reply!’s inventions “just plain smart.”

About Reply!, Inc.
Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks. To learn more about Reply!, visit www.reply.com.

Additional information is available at: http://blog.reply.com/

Contact:
Brian Bowman
Chief Marketing Officer
brian@reply.com
818-679-4269

Company Preps for New Announcements at ad:tech 2009

Reply.com (www.reply.com), a leader in locally-targeted online marketing, today announced that it has been profiled as a “hot company to watch” by a leading technology analyst firm.

This news comes just days before Reply! unveils its latest news at ad:tech 2009, an interactive advertising and technology conference and exposition in San Francisco next week.

Forrester Research profiled Reply! in its “Hot Companies to Watch” for 2009 – “Profiles Of Emerging Companies And Technology Trends That Tech Vendors Need To Know About,” by Chris Andrews.

In the series, Forrester highlights innovative vendors and technology trends to help clients identify the “next big thing.”  According to an excerpt of the report:

“Reply! runs an online marketplace for lead generation that uses a similar business model to Google’s AdSense product. Using the Reply.com Web site, companies are able to identify the characteristics of the business leads they need—such as leads segmented by geography or by user—and determine, in advance, the maximum price they are willing to pay for those leads. The Web site uses an auction-style format to link buyers and sellers, creating an automated marketplace for targeted lead purchases. While most online lead generation companies still operate with a pay-per-click model, Reply!’s service allows users to pay for each lead that they purchase.

Why it’s important. Companies like Reply! represent an increasingly important area of technology marketing called “community marketing”—a new discipline for matching buyer business needs with the capabilities of technology vendors. By leveraging Web 2.0 capabilities, these marketing vendors give marketers stronger targeting capabilities and more control over their marketing purchases. Companies like Reply! are changing the value proposition of marketing on the Internet—moving from a focus on a model of mass aggregation and distribution of sales information like leads to more targeted, customized interactions. This represents one more step in delivering on the real promise of interactive marketing by allowing customers to monitor and measure the return on investment of their marketing dollars.”

According to an article in The San Francisco Business Times, dated April 3, 2009, Peter Burris, a principal analyst and research director at Forrester Research who interviewed Reply.com’s customers, called Reply!’s inventions “just plain smart.”

“Reply! is honored to be recognized by such a prestigious research firm,” said Reply.com chairman and CEO Payam Zamani. “Reply! has thrived during a downturn precisely because of the ROI our services deliver.  More importantly, we are well-positioned to thrive in the future, because high-ROI marketing never goes out of style.”

“More efficient advertising is the priority for all customers in tough times and—even more so—in good ones.  That’s what stakeholders expect, and that is the story we’re evangelizing now, at ad:tech and well beyond.”

Reply!’s ad:tech Agenda
Next week at ad:tech 2009, Reply!—available at Booth 1544—will be detailing new online advertising tools and market categories, and meeting privately with bloggers, journalists, and analysts to discuss recent and expected growth levels and customer trends.

About Reply!, Inc.
Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks. To learn more about Reply!, visit www.reply.com.

Additional information is available at: http://blog.reply.com/

Contact:
Brian Bowman
Chief Marketing Officer
brian@reply.com
818-679-4269

Reply! will have a major presence at April 21-23, 2009, Moscone Center West, San Francisco, Booth #1544. For more information on this event and to request a VIP Pass, please contact business development at: BizDev@Reply.com.

At ad:tech, we are co-sponsoring a VIP Mix+Mingle event coordinated by Moss Networks, with adknowledge, GenieKnows and AdManage. This exclusive event will be filled with networking, deal-making, and a truly VIP experience.

It will be held at one of the hottest new venues in San Francisco, the upscale INFUSION LOUNGE. This breathtaking nightclub creates the perfect backdrop for an unforgettable night filled with cocktails, live music, and networking amongst colleagues.

To help promote the event, Moss is using social networking. You can check out the new Facebook page and become a fan!  Also, feel free to follow Moss on twitter to get all the latest updates. 

• Facebook: http://www.facebook.com/home.php?#/event.php?eid=57253046324&ref=mf

• Twitter: http://www.twitter.com/mossnetworks

• The official ad:tech blog has posted our event: http://www.adtechblog.com/ 

• MediaPost.com has also listed the event in their event directory

Reply! received a wonderful writeup in the San Francisco Business Times.  The article, “Reply.com’s online sales lead system tallies big growth,” was written by Patrick Hoge.

The article highlights the growth we have experienced in the past year, stating, “Zamani says in seven months that despite the hardship hitting his two main verticals, the system has helped grow his business at Reply to the point where he expects to have $40 million in revenue in 2009, versus $24 million in 2008. As a result, Reply has hired 30 people since December, bringing its total headcount to about 100.”  Our growth is encouraging and was accomplished in Autos and Real Estate, two verticals that have been heavily impacted by the macro-economic downturn.

Ray Fenster, the ecommerce director for the Lindsay Automotive Group in Alexandria, Va. (and a Reply! user),  says that the Reply! Marketplace is “a total departure from the traditional third-party lead generation process.” Ray mentions that Reply! provides controls unavailable from any other lead provider or lead system.  He uses Reply! to select leads for specific car models within specific geographic zones generated within specific time periods.  With the controls we provide, if leads become unprofitable, a buyer simply changes their campaign to eliminate pieces that don’t work.  A goal with the Reply! Marketplace is to provide controls found in paid search (SEM/PPC), but with ease-of-use that allows a small- to medium-sized business to maximize their financial retuns.

According to Ray,  “It gives you a tremendous amount of flexibility in what you need to do to make yourself successful.”  In fact, Ray admitted to keeping Reply! a secret so competitors won’t drive prices up—consider the secret revealed.

The article goes on to state that Peter Burris, a Forrester Research analyst of information technology who has been interviewing Reply!’s customers, described Reply!’s inventions as “just plain smart.”  In fact, Reply! was recently covered by Forrester in their “Hot Companies To Watch: Q4 Update, Profiles Of Emerging Companies And Technology Trends That Tech Vendors Need To Know About,” by Chris Andrews.

Reply! has just launched a new group on LinkedIN.com. 

Lead Generation 2.0 is a group for professionals interested in the future of Lead Generation.  Our industry is quickly evolving and professionals can leverage the knowledge of crowds to find out what’s next, guide strategy, find new sources of traffic, identify talent and drive revenue.

The group has an open membership and participation is highly encouraged.  Please use the group to stay on top of evolutions in online consumer acquisition strategies from social media to innovations in behavioral targeting, advertising exchanges, social search, lead marketplaces and of course PPC and SEO.

We look forward to your participation.

Reply! is thrilled to be sitting on J.D. Power’s Automotive Roundtable, October 14-16, 2009.  Since 1986, the Automotive Roundtable has become the premiere forum for auto industry leaders and executives to share and discuss the developments and market forces that affect the automotive industry.

Upcoming Meetings

Automotive Internet Roundtable – 2009
October 14-16, 2009
Red Rock Resort
Las Vegas, NV

Speakers at the meeting include CEOs and senior business leaders from automotive manufacturers, global suppliers, major retailers, and experts from the corporate, industrial, financial, technological, political, and consulting sectors.  If you are attending the event and would like to schedule a meeting, please let us know.

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