Top Posts

• Why build a lead marketplace?
• Reply.com Launches World's First Marketplace For Enhanced Clicks™
• Reply.com Launches Auto Loans in its New Lead Exchange

Categories

• Ad Networks
• Affiliate
• Auto Loans
• Autos
• B2B Lead Generation
• Click Marketplace
• Economy
• Enhanced Clicks
• Insurance
• Interesting Companies
• Lead Generation
• Lead Marketplace
• Lead Quality
• Online Marketing
• Press Releases
• Real Estate
• Reply! Coverage (Autos)
• Reply! Coverage (Real Estate)
• Reply! News
• Research
• Search
• SEM – Paid Search
• Social Media
• Special Finance
• Tradeshows
• Uncategorized

Free Lead Generation Tips

Enter your email address:

Delivered by FeedBurner

RSS Feeds

• 
• 
• 
• 
• 
• 
• 
• 
• 

Community

While attending the Search Engine Strategies conference in San Jose this week, I couldn’t stop thinking about the lack of innovation in online marketing products geared towards local advertisers. Buying local display inventory is next to impossible, and buying local traffic from search engines is sloppy and inefficient. Creating local SEO pages is helpful, but is still very difficult to do in a scalable and sustainable manner. I believe the future of online marketing is in delivering geo-targeted advertising products that level the playing field for marketers with budgets of all sizes. I’m still stunned I didn’t see a single vendor focusing on geo-targeted consumer acquisition for new product launches (besides Reply!).

What really confuses me is the direction in which the major search engines are going. They’ve placed their focus on allowing consumers to find local products and services, but there’s a significant lag in allowing advertisers to profitably acquire consumers who are conducting localized searches. Why is it so hard to find consumers who are searching for specific products or services in specific geographies? Solving this problem will not only help local advertisers, it will provide more value to consumers who want to find and compare local products and services.

I consider myself to be somewhat of an online marketing expert. I manage a marketing team and a large corporate advertising budget; we’re profitable and we find creative ways to grow revenue and profits each month. I say this to set up my next point, not to gloat. My father is an attorney, and I manage his website and small advertising budget in my free time. I’m failing when it comes to delivering local prospects at a reasonable cost. This isn’t because I’m an unsophisticated marketer; this is because the major search engines are failing local advertisers. The major search engines can’t deliver significant traffic in the areas I want and they make changing geo-targets a painful process.The inflated cost for going local is disturbingly high. Simply put, online marketing is geared towards national advertisers. Local advertisers are at a severe disadvantage.

Large ad budgets understandably influence product changes and innovation for companies offering online marketing solutions, but we’ve reached a point where advertisers with small budgets need to be heard. Their needs should be driving innovation. The next wave of growth in online marketing needs to come from providing valuable products to local advertisers. This growth will help shift $10 billion in ad spend from offline to online services. I would be willing to grow my father’s ad budget if I could find a way to do so profitably, but this just isn’t the case. This means the major search engines are leaving my (and millions of others’) unspent ad budget on the table. It also means the door is open for an innovative product to sweep through this virtually untapped market.

To learn how Reply! is solving the problems with local online advertising, you can read any of the following posts:

• Reply.com Launches World’s First Marketplace for Enhanced Clicks™
• Online Marketing is Painful for Local Advertisers
• Making Locally-Targeted Advertising Simple and Profitable
• Reply! Click Marketplace Coverage & Clarifications

Tom Young
Director, Online Marketing & Product
Reply! Inc.

Reuters is saying that Microsoft and Yahoo are close to the never-ending search / online advertising deal and that it may be announced next week. For those of us that follow the industry, the two companies have been talking for over a year. What I find interesting is that with or without Bing’s $100M offline advertising budget Google’s dominance is not being challenged. I am sure it will take time to penetrate Google’s search share and perhaps a combined MicroHoo attempt could be the fuel to make it happen. Google has about a 65% search share and MicroHoo would have about a 28% share — that is interesting.

As reported, the current discussions revolve around Microsoft paying “several billion dollars to take over Yahoo’s search advertising business with guaranteed payments to Yahoo,” but Yahoo is likely to maintain their display advertising business. For context, Yahoo is scheduled to report quarterly results next Tuesday, and Microsoft on Thursday – good timing for an announcement – huh?

I wonder why Google, Yahoo, Microsoft, IAC, AOL, etc have not embraced lead generation as a third revenue stream after search and display?  Or why, all the companies have not addressed the significant inefficiencies that result from geo-targeting on their platforms.  Here are some of our thoughts.

According to Neilsen, these are the Top 10 Search Providers for April 2009 (US Only).  Based on our internal online advertising experience, we have found that as we purchase ads from lower ranking sources, the quality decreases and bounce rate increases.

Source: Nielsen MegaView Search
*A year-over-year comparison is not possible because of a definitional change to yellow Pages Search.

According to comScore’s April 2009 rankings, here is the list of top Ad Networks.

Niche Ad Networks Emerge for Audience-Specific Targeting

As ad networks have expanded reach, a new networks surface that are targeted to pyschographics or behavioral segements.  The reach of these new ad networks are small by comparison to the above list but they are highly targeted which helps advertisers reduce wasted ad impressions.

• For example, Snap Shots Network, delivers ads to users of Snap.com’s Snap Shots. The network reached more than 18 million U.S. Internet users in March.
• Widgetbucks Network delivers contextually relevant ads through a widget, with a reach of 9.5 million.
• NeoEdge Game Network, delivers ads through games, had a reach of nearly 1 million.
• HispanoClick by Batanga (Hispanics)
• Indieclick (young influencers or “tastemakers”)
• The Heavy Men’s Network (men).

Selected Niche Ad Networks March 2008 Total U.S. – Home/Work/University Locations Source: comScore Media Metrix

 

Independent if you are buying PPC text-based advertising or display media via an Ad Network, targeting is critical.  Reply! offers precise geo-targeted and category-specific Enhanced Clicks and also provides the added benefit of equalizing quality by running consumers through a two-click process. If you are actively enaged in purchasing advertising online, check out our solution, quality and conversion metrics.  We would love to hear from you once you do.

While there have certainly been rumors flying around our office (and probably yours, too), it became fact yesterday: Chrysler announced that 789 of their 3,188 dealers nationwide will be forced to close.  This is a 25% reduction in their retail network, and I’m guessing it represents close to 40,000 people losing their jobs.  Once the list became public (click here for a PDF copy), I immediately printed it out.  All forty pages, stacked higher than any other stack of papers on my desk, now stares me in the face with a big black binder clip holding it all together…this report is too large for a staple.

It’s been stated that between Chrysler and General Motors, the two automakers will close roughly 3,000 stores nationwide.  I guess that means when I print out the General Motors list, I’ll need to take it to Kinko’s and have it spiral-bound.

This is, without a doubt, a sad day in history.  My heart goes out to all the dealers and their families that have been impacted by this announcement.  As I scrolled through the list, I spotted at least two dealers on each of the forty pages with which I’ve spoken at one point or another over the past five years, and I’m shocked at some of the names on this list.  On an afternoon conference call with a business partner of Reply!, we learned that this company’s largest local advertiser (a Chrysler dealer) was also shut down today.

So what does this mean for us?  In my opinion, it means the auto industry is approaching rock-bottom—and I say that in a positive way.  With all the stores that have closed—and all that will be closing—the domestic dealers left standing should be healthier.  I am also hopeful that the remaining dealers embrace performance-based advertising and invest in media where they can measure the return on their investment.  At the very least, consumers know they can get a good deal on a new car right now and demand for consumer leads should be maintained, as dealers will fill in the gaps to service new consumers.  More consumers buying means more dealers selling, and that’s a step in the right direction.  We look forward to providing dealers with a highly-measurable online marketing platform for the acquisition of locally-targeted Enhanced Clicks™ and leads.

I could continue sharing my opinions, but I’d like to hear yours.  Please share your comments with us.

Company Also Updates Growth Figures as Economy
Puts a Spotlight on Simplified, Locally-Targeted Online Marketing

Reply.com (www.reply.com), a leader in locally-targeted online marketing, today began detailing new publisher tools, added categories and growth figures at ad:tech 2009, an interactive advertising and technology conference and exposition opening today in San Francisco.

“Taken together, today’s Reply.com news represents a clear, compelling and detailed ‘inside view’ of how the online advertising industry can thrive during a challenging economic period,” said Reply.com Chairman and CEO Payam Zamani.

Today’s announcements highlight why Reply! was named a hot company to watch in 2009 by top tech analyst firm Forrester Research, Inc. and why Reply! was selected as one of only 10 companies to participate in the ad:tech San Francisco press briefing.  The briefing is scheduled for April 21, 12:30 p.m. PDT, at the 3rd Alcove, 3rd Floor, Moscone West, across the hall from Room 3022.

The Reply! Marketplace is designed for businesses concerned about the complexity and cost of online acquisition, as well as the location and intent of consumers. Reply! Marketplace offers:

Enhanced Clicks™:

• Delivers Enhanced Clicks™, which represent a consumer in a specific geographic location who has expressed interest in a specific product or service
• Simplifies online acquisition by eliminating the need for special software, keyword management, text ads and expensive technology expertise
• Current categories: Real Estate, Home Improvement, New Cars, Used Car, Home Insurance, Auto Insurance and Mortgage. More categories launching monthly

Leads:

• Offers control over price, quality and volume to maximize results
• Allows you to easily set the price you will pay per lead and change anytime
• Employs auction-based, market-driven pricing
• Communicates quality through a real-time ratings system

Reply.com’s Marketplace, which debuted in 2008, has already brought on board a wide array of customers including: Chevrolet, Ford, Nissan, Audi, Detroit Trading Company, Market Leader, Coldwell Banker, RealEstate.com and Intelius.

Reply!’s ad:tech Agenda
Today at ad:tech 2009, Reply!—available at Booth #1544—is announcing additions to the Marketplace:

• Publisher Tools:  The only secondary click marketplace where businesses can earn a premium for turning raw clicks into Enhanced ClicksTM.  Reply! also offers hundreds of category-specific widgets for generating Enhanced Clicks™. Reply! is the only Marketplace that allows publishers to choose ads that fit their website design and audience to maximize their ROI.

• New Categories:   Reply! has expanded beyond the New Car and Real Estate categories into Home Improvement,  Used Car, Home Mortgage, Auto Insurance and Home Insurance.

• Updated Growth Figures:  Privately-held Reply.com anticipates extraordinary revenue growth in 2009 and has hired dozens of employees in the past four months—even in the face of a challenging economy.  At ad:tech, company execs will elaborate on this growth, share specific input on what is motivating current advertisers, and detail future plans to maintain and enhance these growth levels.

“Reply.com has made online marketing more relevant by localizing and simplifying it,” said Reply! Chairman and CEO Payam Zamani, “Moreover, Reply! has made it easier to reach the desired customer, in the precise location, without the complexity and waste of the old cost-per-click models.  But more broadly, we’ve changed online marketing by bringing these capabilities to businesses of all sizes.”

In its December 2008 report, Forrester Research, Inc. wrote, “Companies like Reply! are changing the value proposition of marketing on the Internet — moving from a focus on a model of mass aggregation and distribution of sales information like leads to more targeted, customized interactions. This represents one more step in delivering on the real promise of interactive marketing by allowing customers to monitor and measure the return on investment of their marketing dollars.”

According to an article in The San Francisco Business Times, dated April 3, 2009, Peter Burris, a principal analyst and research director at Forrester Research who interviewed Reply!’s customers, called Reply!’s inventions “just plain smart.”

About Reply!, Inc.
Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks. To learn more about Reply!, visit www.reply.com.

Additional information is available at: http://blog.reply.com/

Contact:
Brian Bowman
Chief Marketing Officer
brian@reply.com
818-679-4269

 According to this Google post, they have improved their GPS-like capabilities to overlay local search results on a map.  Google guesses your location, then provides a set of search results based on your IP address and uses their best guess to return appropriate searches.   The purpose of the feature is to assist with searches like restaurants, dentists, flowers, etc.

I feel the need to rehash some our previous post that laid out issues with Google AdWords and Geo-Targeting.  We all know that Google offers the most widely-used solution for search and cost-per-click advertising (AdWords). But when it comes to local advertising and geo-targeting—especially by the smaller advertisers—Google has huge challenges:

1. Google is far-from-perfect when it comes to geo-targeting. In fact, our data shows that when we geo-target, only about 50% of the traffic comes from the intended geography.  We frequently purchase county, city, zipcode, and zipcode+radius. Google relies on IP filtering, and the problem with IPs is that they are frequently wrong and don’t represent the geography where the user is located.
2. Google is complicated, and it takes experts and an expensive infrastructure to become SEM-ready, especially if you integrate geo-targeting. This may be fine for large advertisers, but not every company can make that investment in technology and personnel.
3. Geo-targeted clicks on Google are practically cost prohibitive. This is especially true for small advertisers with little to no history using AdWords. A national click for Chevrolet or Window Replacement may cost Reply! less than $1.00, but the same click—if geo-targeted for San Diego—may cost us as much as $5.00. On top of that, given the account history with Google, our sophisticated landing pages, and the associated quality scores we enjoy, we receive substantially lower minimum bids than new and smaller advertisers.

The fact is, to date, the online advertising platforms (including ad networks and ad exchanges) have done a less-than-adequate job enticing locally-targeted advertisers to move online. Up to this point, online acquisition processes are simply inefficient and too complicated for non-experts.

So here is the Reply! solution:

1. We offer the consumer the opportunity to better define their search. For example, if the consumer is searching for “Chevrolet” and has come to us from Google, we ask them to tell us the type of car they are interested in and their location. Simple. We need this in order to deliver the consumer to a much more relevant page that has perfect geo-targeting and qualifies the consumer as intentful.
2. Better yet, any business currently acquiring consumers online can take advantage of Reply!’s Click Marketpalce. If a business acquires a consumer outside their serviceable area, they can redirect the click through our platform and recover their advertising investment. To the consumer, the experience is seamless and they can be guaranteed of landing on a website where they have the best ability to receive the product or service in which they are most interested.
3. Using the Reply! Marketplace, advertisers are able to bid for a click or lead. Given that we generate category-specific traffic, the advertiser has no need to manage keywords or complex technology. They simply tell us if they want clicks or leads, specify the geography, and provide their desired bid and budget. This setup takes no more than three minutes, and results in highly-efficient and profitable access to precisely-targeted online consumer traffic.

Reply!’s solution helps the consumer gain access to the most relevant result, and helps the advertiser gain access to category-specific and locally-targeted traffic.  We have spent almost two years developing the platform for clicks and leads, and have filed over seven patents, with full belief that our solution can act as a catalyst to moving significant dollars from offline to online.  With our more-efficient platform we can drive higher profits—while eliminating advertising waste—for all those involved.

In fact, Peter Burris, a Forrester Research analyst of information technology has recently been interviewing Reply!’s customers, and described Reply!’s inventions as “just plain smart.”  Furthermore, Reply! was recently covered by Forrester in their “Hot Companies To Watch: Q4 Update, Profiles Of Emerging Companies And Technology Trends That Tech Vendors Need To Know About,” by Chris Andrews.

Cost-per-click (CPC) advertising is the lifeblood of our business. We recently began testing CPC advertising across a variety of search engines and ad networks, and we immediately noticed a lower quality of traffic as compared to Google and Yahoo. Specifically, landing page bounce rates are considerably worse on ad networks and low-tier search engines.

With any acquisition source, bounce rates serve as a great measurement of traffic quality, or the ability to accurately geo-target consumers. If a high percentage of consumers hits the back button immediately upon reaching our landing page, it indicates we’re attracting (and paying for) consumers who didn’t intend to see our offering. More importantly, a higher bounce rate means fewer clicks have the opportunity to convert on page two, which diminishes the revenue opportunity.

For clicks that don’t abandon our landing page, conversion rates on page two are comparable across all sources (SEM, SEO, display, e-mail, affiliates). This means the value of a consumer who reaches page two of our conversion funnel is equal across all sources (we use “net clicks” to define traffic that moves to page two). Net clicks are important to measure because the cost of a net click accounts for abandonment rates and allows for a fair cost comparison across all traffic sources. The data below shows how gross CPC and abandonment rates factor into the cost of a net click.

Ask.com is one of the search engines we recently began testing. As compared to the bigger search engines, our bounce rates with Ask.com are considerably higher, but the gross CPC is lower, causing the cost-per-net-click to be equal. In this case, high abandonment rates are tolerable because the gross CPC is low enough to offset the influx of abandoned clicks.

We’re also exploring AOL, Miva, 7search, ADSDAQ, MarchEx, Right Media, Value Click, Quigo, Avenue A, and a suite of ad networks offering CPC advertising. Abandonment rates are high across most of these sources, but only some of the sources offer a CPC low enough to meet our cost-per-net-click targets. For the most part, the revenue opportunity across these sources isn’t high enough to justify the cost of account management, bid management, and analytics tracking.

High abandonment rates, coupled with the inability to accurately geo-target, makes spending profitably on ad networks and low-tier search engines nearly impossible for small and local advertisers. Some of the sources work for us because we can buy nationwide traffic, we’ve invested heavily in landing page optimization, and we have a team dedicated to evaluating new media sources and managing the accounts. Most companies cannot invest this depth of resources, causing them to miss out on a significant volume of traffic across a unique blend of web properties.

We provide online marketing services to small and local advertisers, and we recently began selling geo-targeted net clicks to our clients. A net click that is geo-targeted is called an “Enhanced Click,” and Enhanced Clicks convert better for our clients than their traditional traffic sources. By eating the abandonment traffic and delivering clicks in precise geographic locations, we allow local advertisers to reach consumers across a span of web properties that have historically been too cost-prohibitive to manage.

Buying Enhanced Clicks avoids the costs of SEM account management, and it ensures an even quality of traffic, regardless of advertising source. We’ve seen almost no attrition across buyers of Enhanced Clicks since we began testing, and we’re confident this quality of traffic can’t be beaten. This offering is currently available for car dealers (new cars) and real estate agents (home buyers, home sellers), and we’ll be offering Enhanced Clicks for a variety of new verticals in 2009. Visit the Reply.com home page for more information about the Reply! Click Marketplace.

Here is the challenge Reply! is solving: make locally-targeted advertising simple and profitable. For example, a Chevrolet dealer may only be interested in consumers in close proximity to their dealership, while a national brand such as Honda may also be interested in locally-targeted traffic so they can generate more consumers in areas where they have significant inventory sitting on the lots.

We all know that Google offers the most widely-used solution for cost-per-click marketing. But when it comes to local advertising—especially by the smaller advertisers—Google’s Adwords has some challenges:

1. Adwords is far-from-perfect when it comes to geo-targeting. In fact, our data shows that when we geo-target on Google, only about 50% of the traffic comes from the intended geography. Google relies on IP filtering, and the problem with IPs is that often they don’t represent the geography where the user is located.
2. Google is complicated, and it takes experts and an expensive infrastructure to become SEM-ready and take advantage of Adwords in a profitable way. This may be fine for large advertisers, but not every company can make that investment.
3. Geo-targeted clicks on Google are practically cost prohibitive. This is especially true for small advertisers with little to no history using Adwords. A national click for Chevrolet may cost Reply! less than $1, but the same click—if geo-targeted for San Diego (mind you, Google will send over 50% of the traffic from outside of the selected area)—may cost us as much as $5.00. On top of that, given the history of our relationship with Google, the sophistication of our landing pages, and the associated quality rankings we enjoy, we receive substantially lower minimum bids than new and smaller advertisers would. A new advertiser would literally pay two to three times the cost-per-click that Reply! or other large and established advertisers would spend.

The fact is, to date, the online advertising platforms have done a less-than-adequate job enticing these locally-targeted advertisers to move online. Up to this point, the online systems built for that purpose are simply inefficient and too complicated for non-experts.

So here is our solution:

1. We offer the consumer the opportunity to better define their search. For example, if the consumer is searching for “Chevrolet,” we ask the consumer on the landing page to define the model and the location. We need this in order to deliver the consumer to a much more relevant page.
2. The same solution is offered to other websites where consumer demand is generated for “Chevrolet + specific location.” So, if the host site doesn’t have a service provider for that make and location combo, the click can be monetized through our platform, and the consumer can seamlessly land on a relevant page vs. being confined to the limited relationships offered by that specific service.
3. Using our platform, advertisers are able to bid for a click or lead. Given that we generate category-specific traffic, the advertiser has no need to manage keywords. They simply tell us if they want clicks or leads, determine the geography that they are interested in, and provide their desired bid and budget. This set-up takes no more than three minutes to complete, and results in highly-efficient and profitable access to precisely-targeted online traffic.
4. We use both click and lead bids in our system to determine the winning bid. In the case of leads, we estimate the yield per click and go through all available bids in a real-time auction. The system automatically delivers the traffic to the highest-yielding and most relevant alternative.

Reply!’s solution helps the consumer gain access to the most relevant result, and helps the advertiser gain access to category-specific and locally-targeted traffic.

• Get clicks through Reply! for a fraction of Google’s cost-per-click
• With Reply!, there’s no need to build expensive infrastructure for SEM
• The Reply! solution delivers precisely-targeted traffic

We have spent almost two years developing the platform for clicks and leads, and have filed multiple patents, with full belief that our solution can act as a catalyst to moving significant dollars from offline to online and from less efficient online alternatives to Reply.com. I’d like to think that our success in this area can be great for online marketing as a whole. With our more efficient platform, we can drive higher profits—while eliminating advertising waste—for all those involved.

As always, I welcome your comments.

Thank you again to everyone that helped launch the Click Marketplace yesterday–it was a huge success. We are thrilled by the exposure it has provided to Reply! and look forward to more coverage.  Here is a recap.

1. Lead Marketwatch – great coverage, understands the offering
2. TechCrunch Coverage
3. Kelsey Group Blogs » Reply.com Seeks Out Qualified Traffic For SMBs
4. LeadCritic Blog Coverage
5. Washington Post (TechCrunch) – Reply.com Launches Geo Targeted Ads On The Cheap
6. CBS Marketwatch – Reply.com Launches World’s First Marketplace for Enhanced Clicks(TM)
7. Geek Estate Blog – Reply Releases a Marketplace for Enhanced Clicks™

I would like to address some of the issues raised on the above blog posts, as there may be some confusion regarding what the Reply! Click Marketplace offers: introduction of an extra page, impact to Google’s quality score, target market.

Most online advertisers have consumers land on some type of a landing page after clicking on a link.  To use the Reply! Click Marketplace, we aren’t asking companies to change their customer acquisition processes in any manner.  Today, due to poor geo-targeted capabilities in Google and Ad Networks, we believe many companies buy traffic outside of their serviceable areas, while other companies are willing to increase their online advertising spend in specific geographies where they aren’t getting enough traffic.

Reply!’s Click Marketplace can assist in two ways:

1. Once an advertiser determines the traffic falls outside their serviceable area through their normal acquisition process, we allow them to pass some basic information about the click (click type and location), redirect that click into a real-time CPC auction, and convert that unmonetizable traffic into premium revenue.
2. Reply! launched a vertical PPC platform similar in concept to Overture, but using categories–not keywords or text ads–to transact clicks. This simplification is critical to eliminate the need for complex and expensive online marketing infrastructures and large teams of expensive online experts.  The Reply! Marketplace allows advertisers to purchase category-specific clicks, after consumers have indicated the product or service they are interested in and identified the geographic area where they are located. This “Enhanced Click” dramatically improves geo-targeting, because the consumer tells us where they are located.  With increased control and geo-targeting, advertisers can profitably move offline advertising budgets online, and move existing online budgets to where they will generate higher return on investment. Our goal is to make Internet marketing easy and profitable for businesses of all sizes.

Regarding Google’s quality score: we thoroughly tested the Click Marketplace process through our own online acquisition channels and the associated conversion funnels of search, ad networks, SEO, affiliates, SMS, and email.  Google quality score was not impacted.  Advertisers are not changing their conversion flows in any manner and, therefore, consumers are not hitting the back button any more often and going back to Google to conduct another search. What any advertiser does with a click–post acquisition–is up to them.

The point is, until now, only the most sophisticated businesses–with significant investments in technology and personnel (bid management, keyword expansion, analytics, quality filtering, etc)–could make online marketing through search engines and ad networks profitable.

Regarding the target market, there are numerous lead generation and service-based companies (think Yellow Pages or Classifieds) that acquire consumers through some form of a landing page. Many of the largest vertical markets require personal contact (either face-to-face or by phone), such as automotive, real estate, mortgage, home improvement, insurance, education, etc. As online advertising continues its market share gains at the expense of traditional media, dollars will shift from IYP and classified advertising to performance-based marketing, and these companies need viable solutions that make online marketing simple and profitable. We offer those companies the ability to maximize their revenue by easily purchasing clicks for specific products or services, in a precise location. This will dramatically reduce their non-serviceable clicks, reduce their investment in time, and increase their ROI.

For more specifics on the ClickMarketplace, please check out http://blog.reply.com/?p=101
For more information on issues with geo-targeting, please check out http://blog.reply.com/?p=89

Enhanced Clicks™ ensure consumer intent and location, simplifying locally-targeted, performance-based marketing

San Ramon, CA – December 3, 2008 – Reply.com (www.reply.com) announces the launch of the world’s first marketplace for Enhanced Clicks™. This new, patent-pending marketplace delivers consumers who have expressed interest in a specific product or service, in a precise location. Reply!’s innovative marketplace allows advertisers to gain access to their target audience without the complexity of traditional online cost-per-click advertising, significantly simplifying the profitable acquisition of locally-targeted customers.

“Using the Reply.com Marketplace, there are no keywords to manage, no bid-management software to implement, and no need to outsource online customer acquisition to 3rd parties,” said Reply.com chairman and CEO Payam Zamani. “Instead, there are controls that allow advertisers of any size to access consumers who are looking for a particular product or service, select desirable locations, throttle volume, and dynamically set their desired price-per-click. The system automatically delivers the specified traffic, based on the advertiser’s budget.”

The Reply.com Marketplace allows advertisers to purchase category-specific clicks, after consumers have indicated the product or service they are interested in and identified the geographic area where they are located. This Enhanced Click™ dramatically improves the value and conversion potential of the traffic.

With increased control and segmentation, buyers can profitably move offline advertising budgets online, and move existing online budgets to where they will generate higher return on investment. The major benefits of the new Reply.com Click Marketplace include:

• Control: Delivers category-specific and locally-targeted clicks
• Profitability: Reduces cost and complexity associated with local online marketing
• Simplicity: Provides easy access to city-level, product- or service-specific clicks
• Quality: Filters for intent and fraud

“Until now, only the most sophisticated businesses—with significant investments in Internet marketing—have been able to access online consumers profitably.” said Zamani. “We are on a mission to make Internet marketing available to businesses of any size by making it easy and profitable to generate locally-targeted and category-specific traffic.”

About Reply!, Inc.
Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks.

Search

Reply.com Links

• About Us
• Press
• Photos
• Reply.com

Reply! Jobs

• Director, Search Engine Marketing
• Regional Sales Manager
• Regional Sales Executive - Autos
• Regional Sales Executive - Reply! Real Estate
• Microsoft-Certified Software Engineer/Architect
• View All

Recent Comments

• michael jordan shoes: as soon as people reolize
• DAVID REID: THANK YOU GOD BLESSED.
• DAVID REID: THANK YOU FOR HELPING ME
• Ugg Classic Cardy Boots: I really appreciate this post,
• uggs: thank you for

Recent Posts

• Reply! Sees Gold in Vegas, Baby!
• Reply! CEO to speak at Fifth Annual Piper Jaffray Global Internet Summit
• Google Ogles Local Advertisers, Experiments with Flat-Fee Ads
• The Fifth Annual Reply! Halloween Spooktacular!
• VentureBeat Lauds Reply! for Better Ad Conversion Rates than Search or Display Ads

Blogs We Read

• Must Read
  • TechMeme
  • Silicon Alley Insider
  • Tech Crunch
  • Venture Blog
  • John Battelle's Search Blog
  • Seth Godin's Blog
  • Kelsey
  • Google Blog
• Ad Exchange News
  • Advertising Age
  • AdExchanger.com
  • Adweek
  • Brandweek
  • ClickZ
  • iMedia Connection
  • MediaPost Publications
  • New Media Age
• Research Firms
  • Borrell Associates
  • eMarketer
  • Forrester Research
  • Gartner
  • Kelsey Group
  • ThinkEquity LLC
• Analytics
  • Compete
  • comScore
  • Quantcast
• Lead Generation
  • Lead Marketwatch
  • B2B Lead Generation Blog
  • LeadCritic
• Auto
  • DrivingSales
  • JD Power
  • Edmunds.com
• Real Estate
  • ActiveRain
  • Inman News
• Insurance
  • InsWeb
• Behavioral Targeting
  • AlmondNet
  • BlueKai
  • Demdex
  • Exelate
  • Jumpstart
  • Lookery
  • AudienceScience
  • Tacoda
  • ValueClick
• Organizations
  • American Association of Advertising Agencies (4As)
  • Association of National Advertisers (ANA)
  • Internet Advertising Bureau (IAB)
  • Magazine Publishers of America (MPA)
  • Online Publishers Association (OPA)
  • Web Analytics Association (WAA)
• Traffic Quality & Attribution
  • Anchor Intelligence
  • Click Forensics
  • DoubleVerify

Archives

• November 2009
• October 2009
• September 2009
• August 2009
• July 2009
• June 2009
• May 2009
• April 2009
• March 2009
• February 2009
• January 2009
• December 2008
• November 2008
• October 2008
• September 2008
• August 2008
• July 2008
• June 2008
• May 2008
• April 2008

Admin

• Register
• Log in
• Wordpress

Grab this swicki from eurekster.com