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May
29
Resources and Research: B2B and B2C Lead Generation
Posted by Brian Bowman, CMO, Reply.com
Filed Under B2B Lead Generation, Research | Leave a Comment
I just came across this fantastic resource for B2B lead generation. BtoB 2008 Lead Generation Guide 
has studies, vendors, analytics, and statistics. It has valuable information for those in the B2B lead gen space, and is certainly worth the read. Topics that are covered:
- Choosing a lead management software vendor
- Lead-management software vendors at-a-glance
- Case study: Best Buy for Business taps power of leads
- A roundup of recent lead-gen research
- Tools & Metrics
- Analytics vendors at-a-glance
- Social Media
- EXCLUSIVE SURVEY and more
While we are providing information on B2B, we should provide a link to Internet Advertising Bureau’s (IAB) online Lead Generation B2C and B2B Best Practices. The objective of the document is to provide organizations with generally-accepted principles of conduct for lead generation. It was developed with input from a broad cross-section of participants in the lead generation industry. I found the document very useful, and have referred to it often.
Additional Research:
IAB Internet Advertising Revenue Report provides a holistic view of online advertising and sizes up the lead gen category with results for all of 2007.
In May 2008, IAB/PwC announced the 2007 Internet Advertising Revenue Report, showing Internet advertising revenues in the U.S.
May
27
MLS access granted to Internet Realtors
Posted by Brian Bowman, CMO, Reply.com
Filed Under Real Estate | Leave a Comment
Today, NAR (National Association of Realtors)
settled its antitrust case with the Department of Justice. The settlement is a major victory for online Realtors and provides full access to the MLS (Multiple Listing Service) databases that was previously denied. NAR has been protective of the MLS, and access has been limited to participating brokers and agents.
For years, Internet brokers have complained that NAR wanted to exclude listings from online competitors. Many of these Internet brokers offer significantly discounted fees for selling/buying a home. The settlement, filed in U.S. District Court in Chicago, opens the MLS databases to online and traditional real estate agents and should lower the cost for consumers to buy or sell a home. This deal is very important for online companies like Redfin. From Redfin.com: “Redfin is the industry’s first online brokerage for residential real estate. We believe that technology and a consumer-centered business model mean that we can get better results for our customers, at a completely different price.”
There is a catch with the settlement—online sites are required to take down comments users leave if a home-seller requests.
May
22
Reply! covered online: Inman & Future Of Real Estate Marketing
Posted by Brian Bowman, CMO, Reply.com
Filed Under Reply! News | Leave a Comment
Check out this nice coverage from Inman and FutureOfRealEstateMarketing.com. Thoughts and feedback?
May
12
Internet captures a greater share of the auto insurance market away from traditional agents
Posted by Brian Bowman, CMO, Reply.com
Filed Under Insurance | Leave a Comment
A newly-released study from comScore finds that online consumers are turning to the Internet to research, obtain quotes, and purchase auto insurance policies. What I find interesting about the release is that it shows the landscape of Auto Insurance continues to migrate towards online in meaningful ways. For full details, check out the comScore release.
From the Reply! perspective, online lead generation for Auto and Home Insurance is a large category, with opportunities to increase efficiencies for both buyers and sellers when transacted in a marketplace.
May
6
A Touch of the Yahoo Soap Opera
Posted by Brian Bowman, CMO, Reply.com
Filed Under Interesting Companies | Leave a Comment
I just can’t resist. This post from TechCrunch suggests that Jerry Yang (Yahoo CEO and Co-Founder) may not be in control of the negotiations with Microsoft. Not sure if it is true, but it is a fascinating negotiation to watch, as titans clash.
May
5
Zillow to release Q1 home value data 5/6/08
Posted by Brian Bowman, CMO, Reply.com
Filed Under Real Estate | Leave a Comment
This may be interesting—according to this post, Zillow is releasing their new Q1, 2008 home value data. Has your home’s value increased or decreased? Check out ConnectWithLife.com for more details.
May
1
30.5% CAGR in classified and vertical ad revenue
Posted by Brian Bowman, CMO, Reply.com
Filed Under Lead Generation | Leave a Comment
I stumbled across an interesting article today from the Kelsey Group. They are predicting a 30.5% (CAGR) growth rate in revenue for interactive classifieds and verticals, from $3.9 billion in 2007 to $14.7 billion in 2012. For full details check out their release on the wire.
The growth in local/classified/vertical advertising is important because it creates the fuel to hyper-accelerate the growth of the lead generation market. Today, the Internet allows for easy fulfillment, shipping, and download of products, but fulfillment of services has been difficult. I agree with Kelsey’s thoughts that “accelerated fragmentation will pull revenue away from traditional media towards measurable performance marketing.”
What I find very interesting is the potential to shift billions from offline advertising into online advertising. To help facilitate that shift, SMBs (small- to medium-sized businesses) need an easy-to-use solution that doesn’t require architecting an entire technology and marketing team.
That solution is lead generation!!!