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Oct

27

VentureBeat Lauds Reply! for Better Ad Conversion Rates than Search or Display Ads

Posted by Reply! Public Relations
Filed Under Lead Generation, Online Marketing, Reply! Coverage (Autos), Reply! Coverage (Real Estate) | Leave a Comment 

VentureBeat.com tech reporter Paul Boutin praised Reply! for “adding publisher tools and more refined categories into which leads can be segmented for automated buying and selling.” You can read the article here. Boutin explained that ad networks like Reply! are beneficial for publishers due to their potential to grow the market for online ads. By using widgets to capture location and category information, Reply’s clicks and leads promise better return on investment.

Boutin added, “The company has seen conversion rates climb to 50-100% over the rates for search and display ads.” He also commended Reply!’s potential to grow the market for online ads by making them more effective and less wasteful.

Oct

21

Reply! CEO to speak at Houlihan Lokey Tech Conference

Posted by Reply! Public Relations
Filed Under Online Marketing, Tradeshows | Leave a Comment 

Reply.com Founder and CEO Payam Zamani will be a featured speaker at the Houlihan Lokey 5th Annual Technology Conference, a premier conference featuring a select group of high-performing, privately-held technology companies. The conference takes place October 21, 2009, at the St. Regis Hotel in San Francisco, CA.

According to the Houlihan Lokey website, “This year’s conference will showcase more than 20 technology companies, whose executives will share insight into their business, markets, strategies and future. Year after year, this event attracts more than 400 senior-level executives from numerous public and private technology companies, private equity investors, venture capitalists and capital providers.”

Oct

8

Interesting Tradeshows

Posted by Brian Bowman, CMO, Reply.com
Filed Under Online Marketing, Tradeshows | Leave a Comment 

Here is a list of interesting online marketing, search and ad exchange tradeshows for the next several months.

October

November

December

January 2010

February

March

April

May

June

Want to list your event? Please send an email to affiliate@reply.com

Oct

6

Reply! Flourishes As US Internet Ad Revenue Takes A 5.3% Dip

Posted by Brian Bowman, CMO, Reply.com
Filed Under Online Marketing, Research, SEM - Paid Search, Search | Leave a Comment 

The IAB and PricewaterhouseCoopers released US Internet advertising stats for the first half of 2009. US Internet advertising revenues totaled $10.9 billion, a 5.3% decline from the same period in 2008. 2008 was the peek for Internet advertising in the US, with $23.4 billion in total revenues, up from $6 billion in 2002.

Search accounts for 47% of the total ($5.1 billion), up from 44% 1H ‘08. Display ads, classified listings, lead generation and email accounts for 34%, 10%, 7% and 1%, respectively. Retailers comprised the most substantial spending category, with a 20% market share.



Top 10 ad-selling companies accounted for 71% of total revenues in the second quarter of 2009.

  • 11th: 25th – 11% of revenues for the second quarter of 2009.
  • 26th: 50th – 7 percent in the second quarter of 2009.

  • Industry revenue concentration remains high.
  • Performance based pricing has maintained a strong sequential growth rate and is growing at the expense of CPM/Impression based pricing.
  • Traffic is highly concentrated in the top 10 – 50 sites; everyone else is a traffic reseller.

Lead Generation revenues accounted for 7% of the 2009 second-quarter revenues or $361 million, down 10 percentfrom the $402 million (7 percent) reported in the second-quarter of 2008.

While lead generation was down for the industry, Reply! has posted over 50 percent revenue growth for the six-month period ending June 30, 2009 compared to a year ago in the Automotive and Real Estate categories, and has experienced increasing profitability over the last six consecutive quarters. Reply!’s growth can be partially attributed to its recently-launched advertiser-side exchange that efficiently allows for monetization of poorly-targeted traffic acquired from any online channel. Advertisers can quickly recover wasted online spend by making it available to buyers through Reply!’s platform.

For more information about Reply!’s success during this challenging time for the industry, read our recent press releases:Reply! Grows at Unprecedented Rate, Rips Beta Off Its Marketplace, Reply.com Brings on Board Top Real Estate Firms, Reply.com Launches Home Improvement.

Reply.com’s Marketplace and Exchange offer highly-efficient, locally-targeted consumer acquisition opportunities for large, sophisticated advertisers—as well as individual service providers—on a per-lead or per-Enhanced Click™ basis.

The full report is available here (as a pdf) and below.


IAB-Ad-Revenue-Six-Month-2009

Oct

6

CE-Oh No You Didn’t! Another Reply.com Bet Lost

Posted by Carrie Gilbert, Copywriter
Filed Under Online Marketing | Leave a Comment 

The company is growing so well, we beat optimistic forecasts and a bet was lost. As a result, our Founder and CEO Payam Zamani had to shave his head.

Before
 After

At least he didn’t have to get a Reply! tattoo.

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