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Nov

19

Reply! Sees Gold in Vegas, Baby!

Posted by Reply! Public Relations
Filed Under Online Marketing, Tradeshows | Leave a Comment

Luck, be a lady next February! (That’s when Reply! will head to Las Vegas for LeadsCon as a Gold Sponsor.)

LeadsCon happens February 23-24, 2010 at The Mirage. Serving as “the pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry,” LeadsCon brings together the top brass from the online customer acquisition space.

Come visit us at LeadsCon, where we’ll show you why the Reply.com Marketplace is more precise and profitable than search engines and ad networks. Learn how to acquire more ready-to-purchase customers using Reply.com’s Enhanced Clicks™ program. Also, see how the Reply.com Leads program can help you control lead price, quality, and volume—all while optimizing results.

If you are interested in scheduling a meeting with Reply.com at LeadsCon, please email us at BizDev@Reply.com.

Nov

10

Reply! CEO to speak at Fifth Annual Piper Jaffray Global Internet Summit

Posted by Reply! Public Relations
Filed Under Online Marketing, Tradeshows | Leave a Comment

Reply.com Founder and CEO Payam Zamani will participate in a panel discussion at the Fifth Annual Piper Jaffray Global Internet Summit in Menlo Park, California. The session is scheduled for 9:30 a.m. Pacific Time on Wednesday, November 11, 2009 at the Rosewood Sand Hill Hotel. NetQuote CEO Paul Ford and Oodle CEO Craig Donato will also participate in this panel discussion.

Nov

3

Google Ogles Local Advertisers, Experiments with Flat-Fee Ads

Posted by Brian Bowman, CMO, Reply.com
Filed Under Enhanced Clicks, Interesting Companies, Lead Generation, Online Marketing, SEM - Paid Search | Leave a Comment

Yahoo! News recently reported, “The Internet search leader last week began trials of a new ad service in San Francisco and San Diego that lets small local businesses pay a flat monthly fee for an ad on Google.” This new Google service, called Local Listing Ads, combines with Google Maps to direct the consumer to the business. According to the Local Listing Ads FAQ, “Payment for Local Listing Ads is a flat monthly fee. This fee varies by the location of your business, and the business category you choose.” Prior to this program’s launch, Google’s search advertisers were required to bid on keywords.

Based on Google’s experiment, it appears they agree with us at Reply.com that the acquisition of locally-targeted consumer online traffic is too complicated, too expensive, and too imprecise. Reply! has been focused on solving this problem for years.

Removing keywords is part of the solution, but for most businesses that target local consumers, geo-targeting is a major issue that Google’s solution does not solve. In fact, IP targeting is wrong 30-50% of the time. That poor targeting creates tremendous inefficiency and wasted spend. You still need keyword management to maximize volume.

Reply.com’s Marketplace better serves local advertisers by offering:

Auction-based pricing
Precise, user-submitted location and category
Comprehensive segmentation
Controls over price, volume, and quality

With Reply!’s Enhanced Clicks™, all you have to do is set a bid price and location. You pay NOTHING unless you actually win the bid for a particular click, and you are guaranteed to receive that traffic. Reply! already has the clicks, so your winning bid guarantees you get the traffic you’re looking for.

Google provides the traffic platform, and Reply.com is the conduit to making them a real solution for locally-targeted traffic. This makes Google more easily digestible for local advertisers. Reply.com also helps Google address a market that has otherwise been slow to bring their ad dollars online.

Reply.com optimizes locally-targeted advertisers’ online spend; major search engines do not. Reply.com built a platform that offers advertisers of all sizes Google-like capabilities, without keywords or text ads, while offering perfect geo-targeting. In five minutes, an advertiser can sign up and start receiving perfectly-targeted Enhanced Clicks™ or leads. Also, Reply! is the only company to help advertisers recover their investment by exchanging poorly-targeted traffic through an online, real-time exchange. The exchange empowers advertisers by giving them the ability to monetize unwanted traffic, recover wasted ad spend, and maximize ROI.

For more information on Google’s new Local Listing Ads, see Google Lures Local Advertisers by Subverting Its Own Search Policies and Google Creates A New, Simplified Ad Unit for Local Business.

Nov

2

The Fifth Annual Reply! Halloween Spooktacular!

Posted by Carrie Gilbert, Copywriter
Filed Under Online Marketing | Leave a Comment

It was a graveyard smash at Reply! last Friday, with the entire office decked out in ghoulish/festive splendor. This year, the decorating contest between the departments was fiercely competitive, with the macabre Real Estate Sales team edging out both Real Estate Service (aka “The Dead Realtors’ Society”) and Marketing and Finance (aka “The Halloween Prom Committee”). And in our annual costume contest, geisha girl Brittney Beussink was the first place winner, Wonder Woman Carrie Gilbert came in second, and jester David Roudpeyma took third place. Honorable mentions: Adam Carabetta and Rudd Lippincott as “Step Brothers” Will Ferrell and John C. Reilly. At 4 PM, the office was invaded by trick-or-treaters aplenty.