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Aug
7
Essential SEM & SEO Tools
Posted by Brian Bowman, CMO, Reply.com
Filed Under SEM - Paid Search
We always get asked our opinion on cool / essential SEM & SEO tools. Well, here is our list.
Google website optimizer
What it does: Free multivariate and A/B testing tool, helps online marketers increase visitor conversion rates
Cost– Free
services.google.com/websiteoptimizer/
Google Analytics
What it does – Free analytics program
Cost – Free
www.google.com/analytics/
Google Base
What it does – Helps searchers find products you sell, allows you to easily submit all types of online and offline content which Google will make searchable.
Cost – Free
base.google.com/
WordTracker
What it does: Provides new keyword ideas
Cost – $299 a year
www.wordtracker.com
** Other Tools for keyword research:
* Microsoft’s adCenter Labs keyword forecast
* Trellian’s free search term suggestion tool
* Wordtracker’s free keyword suggestion tool
* SpyFu – useful for tracking competitors
* Compete.com & SpyFu.com
Google’s Traffic Estimator Tool
What it does – Provides quick traffic estimates of keywords
https://adwords.google.com/select/TrafficEstimatorSandbox
Google Trends
What it does – Show trends in search popularity.
Cost – Free
www.google.com/trends
Google Sitemap Generator
What it does: Quickly spiders sites and creates XML sitemaps that adhere to the standards set forth at www.sitemaps.org
Cost – Free
www.xml-sitemaps.com/index.php
SEOdigger.com
What it does: Competitive ranking report tool, shows ranking history in Google
Cost – Free
www.seodigger.com
TouchGraph
What it does: Provides visual link maps from Google “similar pages”
Cost – Free
www.touchgraph.com/TGGoogleBrowser.html
Yahoo! Site Explorer
What it does: Shows accurate picture of back links and indexed pages
Cost – Free
siteexplorer.search.yahoo.com
SEO Toolbar
What it does: Provides data on sites in one easy place through your Firefox browser. Turn images and CSS on/off, disable javascript, and many more.See full feature list at: tools.seobook.com/firefox/seo-for-firefox.html
Cost – Free
tools.seobook.com/firefox/seo-for-firefox.html
Trellian’s Keyword Discovery
What it does: Provides keyword ideas and aids in brainstorming and provides popularity numbers from multiple databases and shows seasonal trends
Cost – $69.95 monthly
www.keyworddiscovery.com
We Build Pages’ Toolset
What it does: Free Internet Marketing and SEO Tools, backlink and anchor text checker, Class C Backlink analyzer, keyword density analysis tool, spider viewer,
Cost – Free
www.webuildpages.com/tools/default.htm
Deep Link Ratio Checker
What it does: This tool was created to analyze how the deep link ratio of a site affects its rank in search engines. We can use this tool to compare the DLRs for the best ranking sites for a search phrase.
Cost – Free
www.webuildpages.com
WebConfs.com KW Density Checker
What it does: Checks keyword frequency at the page level, Tag cloud
Cost – Free
webconfs.com/keyword-density-checker.php
VeriClix
What it does: Real-time pay per click reporting, auditing and fraud monitoring
Cost – Free
www.vericlix.com
Web Position 4
What it does: Checks natural search engines rankings
Cost – $149/5 domains; $389/unlimited domains
www.webposition.com
OptiLink
What it does: Checks natural search engines rankings, incoming link popularity, Link text (keyword ratio), Keyword density,
Google PageRank rating.
Cost – $149
www.optilinksoftware.com
Advanced Web Ranking
What it does: Search engine ranking software that emulates, manual search through each search engine to produce reliable and accurate website positioning reports.
Cost – $99-$399
www.advancedwebranking.com
Advanced Link Manager
What it does: Allows you to see how your website links evolve in time. You can compare the evolution of your site with the
evolution of your competitors using data from the most popular search engines.
Cost: – $59-$149
www.advancedlinkmanager.com
CombineWords.com
What it does: Keyword list expansion tool
Cost – Free
www.combinewords.com
SEO Quake
What it does: Extension for both Firefox and IE that provides a quick look at many SE parameters, including backlinks,
indexed pages, Alexa rank, quick DomainTools.com. Also allows for downloading of SERPS into Excel with many data points.
Cost – Free
www.seoquake.com/?sln=en
Quintura
What it does: Visual search engine navigation tool that extracts keywords from search results and builds a word cloud.
Cost – Free
www.quintura.com/
Archive.org
What it does: Historical web page archive
Cost – Free
www.archive.org
Other Cool Tools
# Twitscoop (trending on topics in real-time)
# Twitvolume – allows head-to-head comparisons
# SiteVolume – visually tracks how often word appears in social media sites (Digg, Twitter, Flickr, MySpace, Youtube, etc.)
# Twitbeep – like Google, alters for Twitter, updates hourly, sends you email
# Twhirl – allows you to track and monitor keywords
# Wikipedia tools
# Wikirank – shows popular trends on Wikipedia with trending topics
# 99Designs.com – connects clients needing design work such as logo designs, business cards, or web sites.
# ODesk.com & eLance.com – Simplify the process of finding, managing, and paying for resources like: web programming, writing and translation, admin support, sales and marketing, finance, legal, etc.
# Izea.com – Pay-per-post blogging. If you would like to use the power of bloggin and social media to drive in-bound links and awareness, consider using these guys… pretty cool.
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Yes,these are the best and the essential seo and sem tools.Thanks for providing.
What are the ways to make the best usage of blogs and rss feeds besides submitting them in blog directories and rss feed directories respectively?
How blogs can be used in the best way for doing seo for our website?
Thanks for providing the best tools for seo.Really nice tools.
No matter how many free or paid tools you use, if you don’t have a guideline of what is important or when to use what, you may get overwhelmed. Very helpful post indeed. Thanks!