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Oct
27
VentureBeat Lauds Reply! for Better Ad Conversion Rates than Search or Display Ads
Posted by Reply! Public Relations
Filed Under Lead Generation, Online Marketing, Reply! Coverage (Autos), Reply! Coverage (Real Estate)
VentureBeat.com tech reporter Paul Boutin praised Reply! for “adding publisher tools and more refined categories into which leads can be segmented for automated buying and selling.” You can read the article here. Boutin explained that ad networks like Reply! are beneficial for publishers due to their potential to grow the market for online ads. By using widgets to capture location and category information, Reply’s clicks and leads promise better return on investment.
Boutin added, “The company has seen conversion rates climb to 50-100% over the rates for search and display ads.” He also commended Reply!’s potential to grow the market for online ads by making them more effective and less wasteful.
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