In last week’s blog, we asked for feedback to help make our online lead generation program better. In that discussion, there were many great ideas and a couple of recurring themes. You requested transparency about what a real estate lead … Continue reading
Today, we are running on Active Rain’s home page to ask Realtors, what they want to see in a lead generation program. We’ve been providing marketing services to real estate agents since 2001, and feedback from our network of thousands … Continue reading
Here are some very interesting presentations delivered at Inman’s Real Estate Connect in New York. Hope you enjoy them. Jeff Turner: “25 Web Sites To Help You Find Customers and Save Money in Downturn” (2.1 MB). Very helpful sites that you should … Continue reading
Having been to Real Estate Connect for 10 years running, I’ve seen the show during both the boom and the bust. Regardless of the circumstances, you can always get an insider’s view as to what is going on in the … Continue reading
I was surfing around and found a post on Geek Estate Blog that I have added additional resources too. For those in creating real estate sites, this is a great resource of free data that you can integrate. Google Docs Google … Continue reading
Why don’t leads close? Is it the lead buyer not properly working the leads, or is it the leads themselves? I believe the answer is, “Both.” Some of our clients tell us our leads were a waste of time, while others depend on us to hit their monthly sales targets and are very profitable. Both are right, depending on how leads are called and nurtured.
The lead provider has two responsibilities: setting the right expectations and offering controls for the buyer to segment. It is the provider’s job to communicate that Internet leads need to be worked and, when a buyer closes 10 of 100 leads, the other 90 will never transact. It is the provider’s job to explain the follow-up process that is most successful when applied to Internet leads and discuss that lead validation is imperfect, so the lead buyer understands invalid leads are part of the game. Ultimately, it’s the provider’s job to send leads that are intentful.
Assuming the right expectations are set, the buyer has the responsibility for Continue reading
The largest Multiple Listing Service system, MRIS is launching a beta MLS called HomesDatabase. For now, only homes in the mid-Atlantic region of the U.S. are covered (DC, Pennsylvania, Maryland, Northern Virginia, and parts of West Virginia). Their goal … Continue reading