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May

29

Google Wave – Very Cool

Posted by Brian Bowman
Filed Under Interesting Companies, Social Media | Leave a Comment 

If you haven’t heard about Google Wave yet (just released yesterday) and have the time—this is a fantastic product video of a disruptive piece of technology that will forever change email, IM, social networking, groups, Wikis, and more… In short, Google Wave is a real-time communication platform.

For lots of details on the technology, you can check out Mashable’s post.

Mar

23

Reply! Launches Lead Generation 2.0 Group on LinkedIN.com

Posted by Brian Bowman
Filed Under Lead Generation, Online Marketing, Reply! News, Social Media | Leave a Comment 

Reply! has just launched a new group on LinkedIN.com.  LinkedIn

Lead Generation 2.0 is a group for professionals interested in the future of Lead Generation.  Our industry is quickly evolving and professionals can leverage the knowledge of crowds to find out what’s next, guide strategy, find new sources of traffic, identify talent and drive revenue.

The group has an open membership and participation is highly encouraged.  Please use the group to stay on top of evolutions in online consumer acquisition strategies from social media to innovations in behavioral targeting, advertising exchanges, social search, lead marketplaces and of course PPC and SEO.

We look forward to your participation.

Nov

10

LeadsCon ’09 & LinkedIn Events

Posted by Brian Bowman
Filed Under Reply! News, Social Media, Tradeshows | Leave a Comment 

Dates for LeadsCon 2009 have been announced.  The event will be held in Las Vegas, The Mirage, March 4-5, 2009.  Reply! is a gold sponsor of the event and looks forward to presenting at the show.  From the site, “LeadsCon is the pioneering conference and expo dedicated to increasing the effectiveness of those operating in the online lead generation industry. LeadsCon provides a unique and collaborative environment designed for networking, innovating, and learning. Meet the people, gather the knowledge, and get the tools to gain the edge in the ever evolving online lead generation space.”

Also, a great way to promote your event and see who else is attending is to post it at LinkedIN’s new events section.  They pull informtion from sites like Eventbrite and user submissions and overaly social networking. It is an easy way to see who is going and build your meeting schedules. 

Here is the LeadsCon 2009 - LinkedIn event.

Oct

28

LinkedIN Launches Applications

Posted by Brian Bowman
Filed Under Online Marketing, Social Media | Leave a Comment 

LinkedIn

LinkedIn Applications launched tonight.  Think of it as an application framework similar to the social platforms launched by Facebook, MySpace but focused on business applications.  Everything must be pre-approved by LinkedIN before going live – nice touch to maintain quality and a professional spin.

I find it a solid addition to your business profile by enabling you to share with your business network and help get out your messaging, blogs and presentations.  In LinkedIN-style, the applications added to your homepage allow you to control who gets access to what information.

WordPress  I personally like the WordPress application.  It allows you to easily integrate your blog feed directly into your linkedin business profile.  LinkedIN has great SEO and this integration provides another opportunity to quickly get out your blog posts or press releases to your core business network.

SlideShare Presentations SlideShare presentations allows you to share presentations directly on LinkedIN.  This is a simple way to get out your business development message or sale pushes. This also creates an easy way for small businesses to share their knowledge in their area of focus.

Jul

10

New Social Real Estate Site

Posted by Brian Bowman
Filed Under Real Estate, Social Media | Leave a Comment 

Just noticed this post on Real Estate Geek – an interesting social real estate site, Real Estate Voices. It’s designed to help readers discover the most interesting articles of the day, as voted on by fellow users (think Digg focused on Real Estate).  This appears to be a good resource for people looking for content they can use to drive new consumer traffic to their sites, without having to hire a team of writers.

RealEstateVoices.jpg

Jun

12

Automotive Lead Gen & Social Media

Posted by Brian Bowman
Filed Under Autos, Lead Generation, Social Media | 2 Comments 

For those in automotive lead generation, leveraging social media to identify enthusiast groups and reach new consumers is a strategic imperative. I just came across this article, “Ongoing List of Social Media Examples in the Auto and Car Industry,” posted by Jeremiah Owyang, Sr. Analyst at Forrester Research. The article is full of interesting social media examples from the Auto Industry. Here are excepts from Jeremiah’s post that I found to be the most interesting examples of community:

  • GM launches a Community program – 2008 From Neville and Shel of the For Immediate Release program (podcast): “GMnext is more or less a year-long online initiative around the 100th anniversary of the company.” GM continues to push the envelope and has created a ‘social media newsroom.‘
  • This Chrysler blog is rich with media, and appears to be frequently updated. Of course many of you know the GM Fast Lane blog, which has been around since 2005, authored by employees such as Bob Lutz, and the GMNext blogs.
  • Ford’s Social Media Press Release – I’ve never really understood the value of the social media press release, as I’d rather see corporations/employees joining the conversation because the level of trust will be higher. In any case, Ford has developed a social media press release for its cars. The layout and visualization of the cars looks fantastic.
  • Saturn gets Community – 2008 I’ve always been impressed with the friendly Saturn brand. From user group sponsorships to the no-pressure selling, they offer more of an easy-going lifestyle brand. Now, their online community reflects their ethos, with groups, member profiles, and other social networking features.
  • From the Comments · Ford Autoshows site harnesses the enthusiasm for upcoming concept and production automobiles. Original video and photo content is syndicated to YouTube and Flickr to expand the community around the site.

Other Interesting GM Sites

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